Transcript
Eurasia and Africa
Europe
Latin America
North America
Asia Pacific
COKE segments it’s products country and regional wise
Taste and quality on the basis of region
Climate : like increase sales middle east in summer
Target market
FIRST IN COLA MARKET
Unique taste
Strong brand
Customer satisfaction
Multi-segmentation
fun and entertainment.
Slogans of Coca-cola
Position in global market
Its about 80000$
billion dollar market
70042$!
SO MANY COMPETITION !!!
SO HOW COKE BE IN THE TOP …
SEGMENTATION
GEOGRAPHIC:ASIAAMERICA AFRICA EUROPE
DEMOGRAPHIC:YOUTH,PEOPLE AGED BETWEEN 14-30
Target Market
POSITIONING
PUNGENT TASTE
WHAT’S THE WAY TO BE
NO.1?
RECOMMENDATION
ALLIGN WITH MORE RESTAURANTS AND FOOD CHAINS
TARGET MARKET
ADVENTUROUS YOUTH…
POSITIONING
It’s All About ADRENALINE
RUSH!!!
Opportunities…
FOCUSING MORE ON FEMALE SPORTS ENTHUSIASTS!!!
SPONSORING FEMALE ADVENTURISTS
ENVIRONMENTAL
SUSTAINIBILITY
NO NATURE!NO ADVENTURE!!
History & Details:
• Originated in Germany. Later on, it was introduced in The USA by TheCoca-Cola Company in 1961 to compete against 7UP of PepsiCo Ltd.
• No. 2 brand in the portfolio of The Coca-Cola Company
• Sold in more than 190 countries
• No. 1 Lemon Lime soda in the world
• No. 1 brand in China & no. 3 brand in South-Africa
Demographic
YOUTH
Psychographic
Taglines
Positioning
Target Market
Global Market
Health Factor
Revitalization
In 1929 “a Great TasteIs Born”
Is the original lemon lime softDrink containing 100% Natural lemon and lime Flavors, with no colorings,Preservatives or caffeine.
The popular lemon-lime flavored soft drink was created by
Charles Leiper Grigg
DEMOGRAPHIC
The popular lemon-lime flavored soft drink was created by
GEOGRAPHICALLY
PSYCHOGRAPHIC
BEHAVIORAL
BENEFITS
THIRST QUENCHER
STATUS SYMBOL
PURCHASE BEHAVIOR
INSTICTIVE/
PLANNED
BEHAVIORAL
PURCHASE
OCCASION
PARTIES/
GET-TOGETHER
OTHER
USAGELIGHT/
OCCASIONAL
TARGET MARKET
YOUTH
POSITIONING
COMPETITION
INTERBRAND’S BEST GLOBAL BRANDS 2013
SPRITE 69th POSITION
NOT EVEN IN THE TOP 100 !!!
RECOMMENDATION
STOP BEING IN IDENTITY CTISIS !!!!
USE THE UNCOLA FACTOR AGAIN
REBRAND YOURSELF
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