Storytelling & Problem Solving: The Key to the Infectious Blog

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Storytelling & Problem Solving

The Keys to the Infectious Blog

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

So Tell Me a Story ...

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

So Tell Me a Story ...

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

• Easy to retell (be the minstrel)

• It must be Worthy of retelling

• Often uses a “cause and effect” fulcrum

• Holds a sense of truth/reality for the audience

• Should act as a catalyst for further its discussion

• The best stories are timeless and plausible to multiple generations

• It must hold a combination of “interest + value” to audience

Elements That Make A Great Story

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

So Let Me Tell You a Story ...

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

So Let Me Tell You A Story...So Let Me Tell You a Story ...

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Zombies

• Eat Brains

• Cannibalistic

• Dead or infected

• Are more dangerous in hoards

• Unpredictable

• Insatiable

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

EMP: Electromagnetic Pulse

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Imagine What Would Happen if I Told You...

• all electricity stopped

• transportation ceased

• available food supplies were depleted in a week

• no internet, no cell service, no prescriptions, no water filtration, no sanitation, no medical prescriptions, no prioritizational data, no fuel, no credit cards, no funds transfer, no food storages, no climate control, no civil service communications

http://www.onesecondafter.com/

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

9 Meals Away From Anarchy

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Foundations

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Foundations

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

So What Makes Compelling Content?

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

So What Makes Compelling Content?

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

PROBLEM SOLVING = VALUE = RETENTION

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

• I want to make more money

• I want to be respected (maintain relevance)

• I don’t want to spend more money

• I don’t want to be left behind

• I want to be educated (fast)

• I want to simplify

• I want to grow

• I want to ...

What Do You Mean Problem Solving?

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Do People Really Care About Problem Solving?

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

UNEXPECTEDOUTCOMES?

Sound Science

MYTH“STORY SEED”

APPLYSCIENCE CONCLUSIONTEST

THEORYDEFINE

PROBLEM

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

But My Blog is About Cooking!

COOKING INHIGH ALTITUDE

MYTH“STORY SEED”

DEFINETECHNIQUE

APPLYSCIENCE

SELECT WINEPAIRING

CONCLUSION

LET SIMMER

TESTTHEORY

DEFINEPROBLEM

DEFINEPROBLEM

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Tell a Story. Resolve a Problem. That’s it?

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Tell a Story. Resolve a Problem. That’s it?

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

• Has your blog become a brand?

• What value do you think it brings your audience?

• Are you consistently bringing that value to your audience?

• Do you engage your audience and seek to keep your brand fresh and relevant?

• Are you willing to evolve?

Establishing Your Blog’s Brand Equity

YELLING ADVERTISING SOCIAL MEDIATRENDING HOW-TO

WITH OPINION

JusticeMitchell.com

AUDIENCEEVOLUTION

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Human Nature

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Human Nature

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Human Nature, Messaging & Engagement

HUNT OBTAIN EXTEND

• Explore• Discover• Research• Solve

• Collect• Interpret & Digest• Rationalize• Prioritize

• Create Importance• Determine Sides• Re-create Ownership• Teach & Share

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

EXPECTATIONENGAGEMENT

Human Nature, Messaging & Engagement

EXTEND

• Create Importance• Determine Sides• Re-create Ownership• Teach & Share

BLOG

TRUST

NEED

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Key Takeaways

• Question: Do your posts have a “story seed?”

• Question: Would you be willing to retell your content?

• Question: Do your posts solve a real problem and offer real value?

• Question: Are you inviting your readers to become experts too?

• Question: Does your blog (as a whole) have a brand larger than you? Should it?

• Post, Listen, Engage & Advocate.

• Buying a standard metal trashcan, lining it with cardboard and placing all your needed survival electronics inside of it has shown itself to be a worth “Faraday Cage” sheltering these products from a possible EMP.

© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail

www.JusticeMitchell.com