Story worlds - creating for cross platform audiences

Story worldsCreating for multi-platform audiences

Creating for multi-platform audiences

Bedroom broadcastingBedroom broadcasting

RemixingRemixing

Re-editing / MashupsRe-editing / Mashups

"Frequently linking to yourself from Twitter is a terrific way to highlight your skills as an unlovable marketing knob. Go easy on the

spam." — Merlin MannMicrobloggingMicroblogging

AggregatingAggregating

FakingFaking

Text

Virtual studio systems

Text

Artist perspective

“I wish we could come up with a system… in which rights holders share profits of a new piece of work and people can access it without breaking the law”

Steven Soderbergh

Technology perspective

“Films will become the prime source material for games.”

2006, Chief Technical Officer, NVidia

Industry perspective

“The question is whether Hollywood, or even Silicon Valley, is prepared to be dictated to by empowered consumers …”

“At what point do… art forms of gaming become the younger consumer’s preferred media platform because it pivots on personal creativity?”

May 9-15, 2006 – Hollywood Reporter

MOD Films

Develop content stories and online services in tandem

Introduce a new kind of story format – empowering audiences to locate, re-license and re-use narrative content

“user-generated content” “re-mixable films” “massively multiplayer movie” “social media”

“cinema 2.0” “interactive storytelling”

http://modfilms.com/sanctuary

Horses for Courses

http://thequality.com/horsesforcourses

web3D library• Actors• Props• Sets• Scenes

140K forest25K Pan head 2K hat

Horses for Courses

http://thequality.com/horseforcourses

Extreme T

http://thequality.com/michela/vj

Extreme T

http://thequality.com/michela/vj

Sanctuary

http://modfilms.com/sanctuary

Key Concepts• MOD –modification made by audiencee.g. videos games are designed to be MOD(ified)

Quake II -> Half-Life -> Counter Strike• User Generated Content – audience

contributions• Film Sampling – re-use of original material• Creative Commons – no more “All Rights

Reserved” • Web 2.0 – better Web applications• Semantic Web – the machine-readable Web

Virtual studio

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The RIGre-mixable film format

•Publish •License•Market •Syndicate •Track •Host•Aggregate •Sell

What’s your story?What are you doing about it?

•http://soup.remixablefilms.net•http://modfilms.com•http://michela.thequality.com