Store Information Store size: 3000 sq. ft. Location: Los Angeles, Ca. on the Sunset strip Population: 3,849,378 Socio-economic: Wealthy celebrities and.
Post on 29-Mar-2015
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Store Information
• Store size: 3000 sq. ft.• Location: Los Angeles, Ca. on the
Sunset strip• Population: 3,849,378• Socio-economic: Wealthy celebrities
and others in the industry• Ethnic diversity: High Caucasian and
Hispanic population
Store information con’t
• Exterior: Large wooden doors, Large industrial windows.
• Interior: Wood floor, rugs, luxurious fabrics, chandeliers, unique decorations, metal hardware.
• Website: • Used to show off clothing, no sales
• Employees:• Professional, but still trendy and unique. • Represent store with their appearance.
Apparel Description
• Merchandise: Ready to wear designer apparel
• Rock &roll, Chic, Luxurious, vintage• High markup on goods. 200%
Demographics
• Age: 20-35• Income: High• Martial status: Mostly single, some
married• Education: High school or college• Occupation: Some work in the industry,
celebrities, and other high paying jobs.• Gender: Female• Ethnicity: Caucasian and Hispanic
Psychographics
• Leisure: Shopping and traveling• Attitudes: Low concern about
spending money. High price=high quality
• Purchase motivations: To look good/style
• Buying habits: Multiples
Buying behaviors
• Frequent shoppers• Shop alone or with friends• Low return of goods• High quality and price expectations
Merchandise
• Dresses, tops, pants, jackets/outerwear, lingerie, shoes.
• Sizes: Smaller sizes• Prices: $30- $3,000• Colors: Mostly neutrals, black, white, grey
etc.• Vendors: L.A.M.B, True Religion, Silence
&Noise, Steve Madden, Sparkle &Fade, Earnest Sewn, Jeffrey Campbell, William Rast, Christian Louboutin, Rock & Republic, Charlotte Ronson, Rag & Bone, The Row, Costra Nostra, Sublit clothing, Levi, BDG.
Dresses
Tops
Pants
Jackets
Lingerie
Shoes
Accessories
Outfits
Outfits
The End
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