Steph Gray's presentation at ReadWriteGov
Post on 16-Apr-2017
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I want one of those:Social media in government
Steph GraySocial Media Manager
The Minister would like a…<insert social media tool here>
How on earthare we going to
deliver this?
Request
What are we trying to achieve?
Request
Helping us to have more interesting, authentic conversations with our stakeholders, customers and colleagues
The DIUS vision for social media:
Every day, half of teens use IM, a third visit YouTube and a quarter use
social networking sites
Profiles
Self-publishing
Networks
Sharing
Comments
Reuse
Educate
Enable
Engage
Promote
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Commitment. Technology. Follow-up.
1. Interactive websites need interactive organisations
2. Focus on the content, not the platform3. Find and support the pioneers and champions4. Be honest about scope and boundaries5. Protect information that needs to be
protected6. Integrate with other sites and channels7. Make it fun8. Enable remixing9. Enhance progressively10. Evaluate intelligently and share openly
Niche. Deep. Unpredictable.
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