Status Updates are the Window to Your Soul

Scott Hoffman

Consumer Intent Through Social Media

Wednesday, January 27, 2010

!"#$$%&'&%()*%+',%$"%%-'.#//#0-'.0-$*/1'2+%&+34567'

!"#$%& $'()$%*+,*)$-%-.+/',%*0$12#$-/3',4,-/')$5))6+7

/8)9$:"$'%$;1$.9)$9%4,/+$<)=,/$$

!"#$%&&'()$"#*$+,-..-&/(,&/0*.1(2+$)+345

Wednesday, January 27, 2010

In 2009, more data was generated by individuals than in the entire history of mankind through 2008.

Andreas WeigendChief Scientist at Amazon

Wednesday, January 27, 2010

But which piece of data to follow?

Wednesday, January 27, 2010

Status update

Wednesday, January 27, 2010

Evolutionof updates

!"#$"%&''&%()*++(%+,-*%.*"%/..&01123+45*213678

!"#$%&%$'$()*+,('"*'($-*$"%,.(.+*,'$(/0+,1&-2*+(3"#$%&$()01-4(1,42+5%,2(3-*,$('0(61%-4(,2)(,1&-2*+(30)2+($'*'%0,$("''3788%429:,2'8%",

Wednesday, January 27, 2010

monthly clicks from status update URLs.

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)*+'&,-.$#/*%01

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@%&A$,!"#$%&''&()$*(%%+,*&-'$*'&*./$0+,$1-2$

345/"()$/6-67/$701-6+/$*()6-&)&)8

Wednesday, January 27, 2010

!!"#$%#&'(#)*++*$,#)$,-.+/#0121#*,-3%,3-#453%56%3#7$5-*,8#5-6-45#4796-35#6-#+365-#$,:3#73%#;33<1##

'=">.3/#6%3?&@"#A3)6+3

6%3#5-*++#!@(

Wednesday, January 27, 2010

!"#$%&&%'(#)*+*,)#,-.+*/)#-/0#.+120'$#34#$%&&%'(#,(%5,/#6%)%*'0)#'(#7+8/9'':

!"#$"%&'((&)"*+,,($&-."/($&#0$")1(*#2#*"3,4$5"$4/()"0,"1,05+*&)

!"#$%&''&()$*+,+-*$-./,+0*$1+200+*3$.04$/,5 62&++04

Wednesday, January 27, 2010

Status updates are personal

!"#$%&'()*%+,'%-(.")$-"#-%/0%1$2,$#)%$33",$-

!"!#$%&"'()**+,$-.,/01234$(!5$--)63$.-$789&+5

Wednesday, January 27, 2010

and in real time

Wednesday, January 27, 2010

!""#$%"&'(')$*+,,-./$01"2*$*"$),*$*3,$#45$.*4&*,#6$7,+$5,4&8$',+$9"18$',+$+"&:"2*$&"2*(',6;,4#5$<"&$%5$',+$4''"('*(')6$=,4>,/

Wednesday, January 27, 2010

Status updates tell about lifestyle

!"#"$%&'()*"#"$%&'()+,-.-)/,&012)3)4&)&')*"#"$%&'5

Wednesday, January 27, 2010

Status updates are the window to our soul

scott@cliqology.comTwitter: @cliqology

Wednesday, January 27, 2010