State of Social Media in Oman (2012)

Online Media in OmanThe Social and Commercial Aspect

Bader al Hinai

Outline

• Platforms used in Oman• Statistics• The influence of Smart Phones vs. Internet

Infrastructure• Social Media in Business• Case studies• Personal / Social initiatives

Platforms – Cat. 1

• Facebook• YouTube• Blogger• Forums

Platforms – Cat. 2

• Foursquare• Twitter• Google+• Instagram

Statistics - Facebook

Statistics - Facebook

Statistics - Twitter

Statistics - Twitter

Statistics - Twitter

Smart Phones vs. Internet Infrastructure

• Smart Phones had a big influence in increasing the numbers of Social Media users.– Connect on the go– Location-based– Capture and share– Navigation– Free IM– Email, etc.

Smart Phones vs. Internet Infrastructure

• Internet infrastructure is affecting these numbers negatively.

Social Media in Business

• Mainly used by SMEs:– Product showcase– Order placement– Low cost marketing tool

• Big corporates still don’t get it:– Old mentality– Lack of specialized Human Resources– Safe-side– Used as one-way communication

Case Studies

• BankMuscat• Omantel• Nawras• Merge 104.8• Oman Sail• Chips Oman

Personal / Social initiatives

• More Than One Life• Ad-renalin• Al Falaq• Lan Nasmah• Shura Portal• Anti-Rumors

Discussion