State of Marketing 2011
Post on 03-Jul-2015
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0 20 40 60 80 100 120
Year 2011
Year 2010
0 20 40 60 80 100
Year 2011
Year 2010
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Print / Advertising/ Broadcast Media
Trade Shows
Public Relations
Social Media & Social Networks
Interactive Digital Media
Overall Marketing Budget
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Year 2011
Year 2010
0 20 40 60 80 100
Year 2011
Year 2010
0 20 40 60 80 100 120
Year 2011
Year 2010
0 20 40 60 80 100
Year 2011
Year 2010
0 20 40 60 80 100 120
Year 2011
Year 2010
0 20 40 60 80 100
0
10
20
30
40
50
60
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80
Not in social mediaOthersTwitterYouTubeLinkedInFacebookBlogs
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10
20
30
40
50
60
70
80
OthersThoughtLeadership
CustomerEngagement
ProductAwareness
BrandAwareness
LeadGeneration
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10
20
30
40
50
60
70
80
Don't plan touse social media
Unsure orStill Exploring
ThoughtLeadership
CustomerEngagement
ProductAwareness
BrandAwareness
LeadGeneration
0
10
20
30
40
50
60
70
80
OthersAd hoc - as requiredOutsourced to anexternal agency
Distributed withinthe company
Marketingteam
IT Support
0 20 40 60 80 100
Year 2011
Year 2010
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