State of gamification in year 2014 Czechia

2014: Gamification at Czech backyard

gamifikace, wft

Gartner says, that...

...all around...

...will be?

reality

dreaming future

pro, bro

Court of Moravia

who the f*ck?!

buzzword

design

not a game

behavioral psychology

applied right way

bread and games

PBL - gamification - playful design

game goal

ehm

process management

human resources

marketing

change management

* (black hat) big data

hard workers

case studies

loyalty

sales

engagement

change of behavior

crm data

loyalty program

creative marketing

standalone mobile game

larp: interactive training

e-learning

?

Petr Pouchlý | Court of Moravia

@Jezevci