staging entrepeneurship - Mittnorden - Mittnorden - … ·  · 2013-05-15staging entrepeneurship ... but its not especially creative. lets say you work with a new type of bikehelmet

DO IT!

staging entrepeneurshipMethods kompendium for Staging Entrepeneurship in 4 phases.Developed by Urd Schjetne with assistance of Arnhild Opdahl and pupils at Mære landbruksskole.

for contact:

URDcreativespacemail: urd@kreativlab.nomob: 909 55 210

DO IT!

product

URD@kreativlab.no

6 hat playThe 6 hat play helps you take on different perspectives preventing individual groupmembers having just one hat, for instance constantly sabotating ideation with the

blach hat view.

how:Go throgh the different views one by one. Use max 3-4 min with each hat. Take a new turn if nessesary.

some tips:For good group climate, it`s`vise to start with the yellow hat.

Always follow the black hat by the green. You dont have to go throgh all views, that depends on your task.

When the method is familiar, group members change effectively between the different views without explisit prosess management. ref. Sjøvold; “like a spinning top”

origin: Edward De Bono, researcher on the field of group creativity http://www.edwdebono.com/

DO IT!

product

URD@kreativlab.no

6 hat play

red hat: gut feeling, intuition, like or dislike whitout explenation

white hat: objective facts and search for information

yellow hat: positive sides, possibilities and visions

black hat: negative sides, devils advocasy, factual and critical

green hat: creativity and new ideas, build on each others ideas

blue hat: prosess view, status, whats next, how to DO IT!

DO IT!

product

URD@kreativlab.no

theory of creative synergi

”As a spinner a group with a high amount of maturity will spin at a very hign speed. the

group will change between functions so quickly and with such precition that they are

nearly simultaneously.

Through their cooperation with the surroundings the group is not only creative, but also got

the ability to launch ideas that are fullworthy products and services.

Endre Sjøvold, Teamet (2005) ISBN: 9788215005201

http://www.endresjovold.no/

DO IT!

product

URD@kreativlab.no

extreme makeover

compare: search for lookalikes and competing products

modify: designers gymnastics! change one by one of these; main form, small forms,

colour, material, veight, smell, area of function, way of function

scale: go up and down in scale, changing the product from a ring to a football arena.

use the analogy to ideate further on “ring” or maybe jump to work on a totally new

productidea.

combine: mix, blend or put together in differnet ways, se your product as LEGO

elements

improve: can anything be done more accurate, faster, safer.

value: change between high and low cost. high and low value

adjust: adjust the product to different users style, taste or needs

origin: URD + inspired by Alex Osbornes method Ideatracker. Osborne is “the father of

“Brainstorming” http://www.skymark.com/resources/leaders/osborne.asp

designers gymnastics

DO IT!

product

URD@kreativlab.no

how: you have a product idea, but its not especially creative. lets say you work with a new type of bikehelmet for kids.

pick a card you like, or just take some occationally. Use this cards themes, forms, colours, meaning, stories ... to inspire your product and to transform themes from the card to your product.

eks:the product area + picture card inspiration = creative solution on kids helmet!

forced relationship

DO IT!

product

URD@kreativlab.no

bisosiationThe method Forced relationship is one that really can generate higly innovative ideas. It´s based on a main creative prinsiple called bisosiation.

“Bisosiation is what happends when 2 unrelated topics are build together into a new total.”

The ratinallity of the process is secured by the gravitational forces of the problem that is normally so strong that we will not go over board in our thinking.

“Hva er kreativitet” (Geir kaufmann 2006) ISBN 9788215006451

DO IT!

product

URD@kreativlab.no

DO IT!

product

URD@kreativlab.no

DO IT!

present

URD@kreativlab.no

be inspired by material

DO IT!

present

URD@kreativlab.no

rapid prototypingUse what you have at hand to generate ideas by constructing form. afterwards you look

at it and draw sketches on new ideas.

eks:

other ways of doing rapid prototyping is through: bodystorming and dramatising

DO IT!

present

URD@kreativlab.no

prototypemake a model of your product, or you can make a drawing, simple or in perspective. We

have camera available and a video team can maybe help for short presentations if the product is a performance.

If the product is a service, find smart ways to exibit it on station PRESENTATION.

Think simpel, think exibition tomorrow! Think of creative and new ways to Exibit an idea.

DO IT!

present

URD@kreativlab.no

CUBE IT!The spell “thinking out of the box” is our exibitions consept. we have short time and great ideas. We are entrepeneurs going to prtisipate on an art-exibition, so we have ti speek the exibition language! Art is not the key issue for us, so with some common rules we keep it simple to succeed.

all groups have to use a cube size 30 x 30 cm as a part of their exibition. You can not use more than one! Its up to you how, here are some ideas for starting you up:

the cube can have buisness plans printet all over

the products manual can ly inside or on the top

the cube itself can be part of the product

how to use a simple box i an innovative way

the box is good for display, both products and stories

how you make your 30 x 30 cm box is up to you!

DO IT!

marced & buisiness

URD@kreativlab.no

idealcustomer

Demografiske verdier Geografi

Age Income position

sivil status number of familymembers

Personlighet introvert

extrovert impulsive etc

Interestspoliticalidealistic organisations/clubhollyday habbitspets

attitudeecologyeconomyreligion

present your idealcustomer through:

DO IT!

marced & buisiness

URD@kreativlab.no

moodboard

Interestspoliticalidealistic organisations/clubhollyday habbitspets

attitudeecologyeconomyreligion

visualize your idealcustomer

a moodboard is a collage of pictures + vision

statements for the product.

DO IT!

marced & buisiness

URD@kreativlab.no

targettingmake a product - marced matrix

product/marced M1 M2 M3

P1

P2

P3

DO IT!

reference listAmabile, T. (1983) Creativity in Context. Westview Press.Amabile, T. (1998) How to kill creativity. Harward Business ReviewDe Bono, E. (1973) Lateral Thinking, Penguin UK/ Harper Collins USForsth, L. (2004) Praktisk Nytenkning. Aquarius ForlagKaufmann, G. (2005) Hva er kreativitet Universitetsforlaget.Kaufmann, G. (2004) Two kinds of creativity - but which ones?. Blackwell publishing Kelley, T. (2001) The Art of Innovation. Random HouseKelley, T. (2005) The Ten Faces of Innovation. Random HouseMogensen, K. (2004) Creative Man. Gyldendal, DanmarkRønning, B. (2005) Flyt, Tapir ForlagRunco, M. (2005) Tactics and Strategies for Creativity.Sjøvold, E. (2006) Teamet. UniversitetsforlagetMarci Segal (2001) Creativity and personality types

www.kreativlab.nowww.cifs.dkwww.kaospilot.dkwww.innovatorium.no www.innovasjonsweb.no www.lookatmorestuff.comwww.ideo.com

Project part-financed by the European Union

(European Regional Development Fund)

within the BSR INTERREG IIIB Neighbourhood Programme