Staff Engagement & Bob Dylan - Kate Norman
Post on 11-Apr-2017
17 Views
Preview:
Transcript
@sarahkatenorman # NHSgetSoci
al
Staff Engagement & Bob Dylan
@sarahkatenorman # NHSgetSoci
al
A brave new world
It’s not what most clinical staff imagined themselves doing
@sarahkatenorman # NHSgetSoci
al
naturals at being social experts even
#OurAmazingPeople
@sarahkatenorman # NHSgetSoci
al
put a human touch back into the corporate world,
through the use of technology in the Information Age.
A Digital Revolution The Cluetrain Manifesto (1999)
@sarahkatenorman # NHSgetSoci
al
NHS Employers / Briefing 88 Social Media & Staff Engagement
Our biggest asset - Staff
The NHS in England spends roughly 55 per
cent of its £106.1 billion budget on
staffing. That’s £58.4 billion.
@sarahkatenorman # NHSgetSoci
al
Our biggest asset - Staff
Bring the outside in. And the inside out!
@sarahkatenorman # NHSgetSoci
al
Staff Engagement
Aims
• Good Communications is the job of all
staff
• DigitalFirst
• Culture of Improvement & Learning
• Transferable Digital Skills & Confidence
• Rural Digital Healthcare – reducing
isolation
• Sharing more good stuff
• Open @sarahkatenorman # NHSgetSoci
al
@sarahkatenorman # NHSgetSoci
al
The Future Looks Social
@sarahkatenorman # NHSgetSoci
al
Enabling people to be their best
Engaged staff = improved quality & safety & healthcare
@sarahkatenorman # NHSgetSoci
al
Flourish in a thriving community
@sarahkatenorman # NHSgetSoci
al
A social media sub-culture of early adopters
Creating a counter culture
@sarahkatenorman # NHSgetSoci
al
It’s all about
Sending out the right signals
@sarahkatenorman # NHSgetSoci
al
Directors, ADNs, Clinical Leads, HR , OD and frontline staff
What has helped?
@sarahkatenorman # NHSgetSoci
al
Endorsement & Vision. Governors + Kath Hughes + Teamwork
What has helped? (since 2012)
@KathHughes
@sarahkatenorman # NHSgetSoci
al
Being connected. Listening & Sharing.
What has helped me?
@sarahkatenorman # NHSgetSoci
al
Keeping the creative spirit alive!
What has helped me?
@sarahkatenorman # NHSgetSoci
al
Learning Leaders
What has helped me?
@sarahkatenorman # NHSgetSoci
al
Adoption & increasing digital confidence
What has helped the situation?
@sarahkatenorman # NHSgetSoci
al
Bob’s - 23 steps to success
Practical Tips for Digital Communications
@sarahkatenorman # NHSgetSoci
al
Think in circles not triangles
Networks not Hierarchies
@sarahkatenorman # NHSgetSoci
al
CLIC & CIPR
Planning & Micro-strategies
@sarahkatenorman # NHSgetSoci
al
Digital Inclusion & TrustTalk Magazine
Analog > Digital
@sarahkatenorman # NHSgetSoci
al
Photos of peoples faces, Taggable, Calls to action
Shareable Content
@sarahkatenorman # NHSgetSoci
al
Tweeting porters and other discoveries
Staff Awards
@sarahkatenorman # NHSgetSoci
al
Culture & Numbers = Science
@sarahkatenorman # NHSgetSoci
al
How to get 35 District Nurses onboard?
Food bribes #smallthings
@sarahkatenorman # NHSgetSoci
al
Recognition & Reward & Instant Feedback
Community
@sarahkatenorman # NHSgetSoci
al
Handy Guides & Examples
Guidelines & SOPs
@sarahkatenorman # NHSgetSoci
al
Social Media Surgeries & #TANTT
Informal Education
@sarahkatenorman # NHSgetSoci
al
Professional Bodies / Leadership Training
& Cumbria Learning and Improvement Collaborative
Continuous Prof. Development
@sarahkatenorman # NHSgetSoci
al
#CPFTAdventCalendar
Fun & Creativity
@sarahkatenorman # NHSgetSoci
al
Be direct and supportive if guidelines have been broken
Being informal is ok
@sarahkatenorman # NHSgetSoci
al
Professional Networking, CV, Interest Groups & Recruiting
Being professional is great
@sarahkatenorman # NHSgetSoci
al
Writing is good for you: Words for Wellbeing. Claire's CEO Blog
and a Magic Sausage aka @TominCumbria
Staff Bloggers
@sarahkatenorman # NHSgetSoci
al
Brand Twibbon – Brand Ambassadors #OurAmazingPeople USP
Twibbon
@sarahkatenorman # NHSgetSoci
al
In-House Video Content Training
Multimedia
@sarahkatenorman # NHSgetSoci
al
It’s our job to move things forwards for staff- be pioneers!
Pushing the boundaries
@sarahkatenorman # NHSgetSoci
al
#TEDNHS
Dream BIG!
@sarahkatenorman # NHSgetSoci
al
Tweeting porters and other discoveries
Lists & Insights
@sarahkatenorman # NHSgetSoci
al
Use Analytics & Insights … alongside soft skills
Manage & Measure
@sarahkatenorman # NHSgetSoci
al
even Yammer
Don’t be afraid to try
@sarahkatenorman # NHSgetSoci
al
Nurture, Enable, Aggregate & Curate
And try again …
@sarahkatenorman # NHSgetSoci
al
A waste of effort? (1% rule)
Digital Culture
@sarahkatenorman # NHSgetSoci
al
And Staffside. And IG. And HR. And Unions?
“The great Policy divide”
#CrackOn and keep going at ‘IT’
@sarahkatenorman # NHSgetSoci
al
Our Participation Strategy
What will help our Trust next?
@sarahkatenorman # NHSgetSoci
al
#FutureNHS #WeAreLeaders #NHSgetSocial
Wake up everyday and try
1. Dept. BIS: Advisory, Conciliation and Arbitration Service (ACAS)
- Help & advice for employers and employees
2. Pew Internet Research – Social Media and the Workplace
3. AdCorp – How social media is affecting the workplace
How far we have come & how much progress has been made
Social Media is now the “norm” for all businesses
@sarahkatenorman # NHSgetSoci
al
Don’t forget
@sarahkatenorman # NHSgetSoci
al
And a bit of Bob Dylan
Time for lunch 12:35-13:15
• Permission to #CrackOn
• Trusting #OurAmazingPeople
• Positivity
• Brand Awareness
• Organisation Champions
• Recruitment
• Networks
• Engaged Staff
• LifeLong Learning
• Digital Confidence
• Digital Skills
• Opportunities
• Online Community
• Resilience
• Peer Support
• Patient Experience
• #SharingKnowHow
• Living our Values
@sarahkatenorman # NHSgetSoci
al
Outcomes
top related