Transcript
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 1/23
Presented To:
Dr. Sanjay JainPresented By:
Mayank Jaggi ( BM-09105)
Megha Pant ( BM-09110)
Naveen Pandey ( BM-09113)Navneet Kumar ( BM-
09114)
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 2/23
� Maruti Udyog Limited (MUL) was establishedin Feb 1981 through an Act of Parliament, tomeet the growing demand of a personal mode
of transport caused by the lack of an efficientpublic transport system.
Today, it is the largest automobile company inIndia
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 3/23
� Market leader in the car segment, both in termsof volume of vehicles sold and revenue earned.
� 18.28% of the company is owned by the Indiangovernment, and 54.2% by Suzuki of Japan.
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 4/23
� Caters to all segment and has a productoffering at all price points
� Their pricing strategy is to provide an option toevery customer looking for up gradation in hiscar
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 5/23
� Advertisements targeting different segments
� Promotional offers through out the years
�
Psychographics is used :� Wagon-R : Smarter people (executives)
� Omni : People who need to transport goods
� Alto : Small car : small family
�
Zen Estillo : Young trendy people� SX4 : corporate people with the tagline
´Men are Backµ
5
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 6/23
� Maruti Finance
� Maruti Insurance
� Maruti Driving School (MDS)
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 7/23
� In order to demand a premium price fromconsumers
� By attempting to distinguish organizationalproducts or services from other competitors
� Organization offers employees incentives andcompensation for creativity
� HR strategy focus on external hiring of uniqueindividuals, and on retaining creativeemployees
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 8/23
� Dealer network across the countryA wide dealership network allows the company to service customers over a wider
geographical area than competitors. Currently, MUL has 500 sales outlets thatcover 312 cities, as compared to 162 outlets of Hyundai Motors and 140 outlets ofTata Motors
B True Value OperationsMUL providing its customers an opportunity to resale their car to MUL or exchange
with a new Maruti car under its ´True Valueµ network has proven really beneficial.In FY07 True Value network touched 10000 units a month and more than 90% ofthat resulted in the exchange of a new car
C Presence across segments
In a car manufacturing plant, the press shop, paint shop, engine and transmissionassembly, and machine shop are used for manufacturing different modelsA presenceacross various segments ensures that the company retains its existing customers byoffering them upgrades from its portfolio of models.
8
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 9/23
� Higher localizationIt has rationalized vendors from 370 in 1999-00 to
225 in 2005-06 has resulted in MUL enjoying the
highest operating margins amongst its peers
� Commonality of platforms-Commonality between the platforms of various
models lead to lower product developmentefforts and higher benefits of economies ofscale. It uses only two platforms
.
9
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 10/23
10
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 11/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 12/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 13/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 14/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 15/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 16/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 17/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 18/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 19/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 20/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 21/23
� Investment plans
Maruti is going to invest around $ 1.8 billion for researchand development and marketing purposes. Maruti has atarget of producing one million cars by the year 2010-2011.
Expansion Strategy Growth and expansion is a way oflife and that is why Maruti has decided to set up a R & D
facility within an area of 500 acres in Haryana ,India. Thisis going to be the largest R & D center after Japan.
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 22/23
8/8/2019 ssmm
http://slidepdf.com/reader/full/ssmm 23/23
top related