SRAM Urban Media Feedback Booklet 2011/2012

SRAMURBANMEDIAFEEDBACKEUROBIKE 2011 - TODAY

KEY FIGURES OF THE LAST 12 MONTHS

36 different magazines | web & print

10 different countries

72 articles

... to be continued

EUROPEGermanyRadmarktSAZAktiv RadfahrenRadweltFahrrad NewsVelobizSternFahrradtrendsPressedienst FahrradSpokeRadtouren MagazinSpiegel OnlineTrekkingbike Mountainbike Rider

USAUrbanveloBike RumorBicycleretailerMomentumHubalabikeOutside

SwitzerlandRideCyclinfo

ItalyPianetamountainbike

DenmarkCykelportalen

RomaniaFreerider

PolandMBike

NetherlandsBike EuropeBike & TrekkingFietsmarkt

FranceBike EcoCeloderouteCity RideVelotaf

UKRoad CCCycling InfoBike Biz

SRAMURBANMEDIAFEEDBACKEUROBIKE 2011 - TODAY

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For more information about SRAM Urban visit WWW.SRAM.COM

TABLE OF CONTENTS

SRAM Urban | 6 - 19

IGH | 20 - 25

Via GT | Centro | 26 - 35

Ematic | 36 - 42

DSD | 44 - 51

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SRAM URBANSADDLE COVERLocation | AMSTERDAM | NETHERLANDS

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Bike&Trekking | 4.12 | Netherlands

SRAM URBANSADDLE COVERLocation | MÜNSTER | GERMANY

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Aktiv Radfahren | Germany

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“SRAM equips bikes in the urban cycling capitals Amsterdam

and Münster with 3000 red saddle

covers each.”Aktiv Radfahren | Germany

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SRAM URBANSADDLE COVER on

18.826 Seen 289 Likes 44 Shares 13 Comments

“Is there any way to get one?” “great idea!” “Fantastic!”

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facebook.com/Sram facebook.com/BikeEurope

SRAM URBAN

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“Without adoubt, the G8 offers theabsolutely best shifting performance a SRAM Internal Gear Hub has ever offered.”Michael Bollschweiler | Radmarkt

Radmarkt | 7-2012 | GermanyEurope´s biggest Dealer Magazine

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SRAM URBAN

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Aktiv Radfahren | 09.10.12 | Germany

“Urban riders now have access to theenjoyment of a sportive shifting witout unnecessary gears.”Aktiv Radfahren | 09.10.12

SAZ | Germany

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Cycleportalen | Denmark

Fahradnews | Germany

Fietsmarkt | Netherlands

SRAM URBAN

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Trekkinbike | 06.2012 | Germany

Cycleinfo | Switzerland

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Velobiz | Germany

SRAM URBAN

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radmarkt.de | Germany

radmarkt.de | Germany

onetoone.de | Germany

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bike-eu.com | Netherlands

SRAM IGH

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fietsmarkt | Netherlands

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SRAM IGH

Spoke | Germany

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Urbanvelo | USA

Pressedienst Fahrrad | Germany

“good choice for a city pedelec:SRAM Automatix”

Jan Gathmann | Radtouren

Radtouren | Germany

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SRAM IGH ADVERTS

NAAF met 2-versnellingen-automaat

SRAM AUTOMATIX• Veilige automaat met 2 versnellingen• Ontspannen fi etsen, zonder schakelhendels en zonder kabels• Onderhoudsarm: dagelijks fi etsen in plaats van sleutelen

WWW.SRAM.COM

Sram_Automatix_180x131.indd 1 18.07.12 12:10

BikeEurope | Netherlands

AUTOMATIX Sparta Coop Advert

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SIMPLY DOUBLE YOUR FUNTwo speeds, no shifter needed, simply happens automatic.The new internal gear hub revolution from SRAM.For all who just want to have fun riding their bike.The SRAM Automatix hub has two speeds. The change of gears happens at a pre-fi xed speed, which is pre-set. Speed of change between 12 to 18 km/h, depending on the type of bike.

Sram_BikeEurope_11.indd 1 07.11.11 18:53

BikeEurope | Netherlands

AUTOMATIX ADVERT in BikeEurope | Netherlands

SRAM IGH

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cycleinfo.com | Switzerland

“simple and low-maintenance.”

cycleinfo.com | 28.4.11 | Switzerland

bike-eu.com | Netherlands

radmarkt.de | Germany

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bike-eu.com | Netherlands

radmarkt.de | Germany

fahrradnews.com | Germany

“No shiftingsystem offers more comfortto the rider.”fahrradnews.com | 5.5.11 | Germany

SRAM VIA GT I Centro

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“Via GT impresses through its low weight, its sportive 2x10 gear ratio and its exclusive design.”SAZ | No. 13 | 9.7.12

SAZ | Germany

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MBike|Poland

Urbanvelo | USA

SRAM VIA GT I Centro

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Pianeta | Italy

Fietsmarkt | Netherlands

SRAM VIA GT I Centro

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Bicycleretailer | USA

Radtouren | Germany

Urbanvelo | USA

CityRide | France

Radwelt | Germany

SRAM VIA GT I Centro

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SPIEGEL ONLINE | Biggest political Magazine inGermany | 136 million clics per month

SRAM VIA GT I Centro

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freerider.ro | Romania

BikeRumor | USA

SRAM VIA GT I Centro

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“quick and easy gear changes possible,

similar to SRAM’s top road racing groupsets.”

“Via GT and Via Centro: Descendant groups of the

established Red and X0 families.”

Mark Sutton | BikeBiz

bikebiz.com / UK

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radmarkt.de | Germany

trekkingbike.com | Germany

bikeandtrekking.nl | netherlands

SRAM Ematic

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SAZ | No.24 | Germany

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Radmarkt | Germany

GEAR OF THESHOWAWARDfor SRAM Ematic!Presented by Outside Magazineat Interbike 2012

SRAM Ematic

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„By the time theSRAM Ematic system will be available in mid of 2013, it will be the most uncomplicated system on the market.“Radwelt | 5.12

Radwelt | Germany

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„By the time theSRAM Ematic system will be available in mid of 2013, it will be the most uncomplicated system on the market.“Radwelt | 5.12

BikeEco | France

Radtouren | Germany

SRAM Ematic

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Urbanvelo | USA

“perfect for casual riders not looking to break a sweat on the way to pick up groceries.”Brad | 10.8.2012

Outside | USA

IPAD

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“Why is it significant? It seems that SRAM have

thought about the e-bike from a road-cyclist’s perspective.”

Max Leonhard | 15.03.2012 | Road CC

Road CC | UK

Outside | USA

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SRAM EmaticCOOP ADVERTGERMAN ADVERT in German magazines

SRAM URBANYOUTUBE CHANNEL

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...CHECK OUT and watch the newest Videos...CHECK OUT and watch the newest videos

SRAM DSDDEALER SERVICE DIRECT

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“A brand to touch”Michael Bollschweiler | Radmarkt

Radmarkt | Germany

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... a normal day at DSD: 120 dealer phone calls and 70 repairs.DSD currently takes care of 2500 dealers

SRAM DSDDEALER SERVICE DIRECTDEALER TRAININGS

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...last winter over 200 Dealers from 150 different shops participated

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SAZ | 22.12 | Germany

SRAM DSDDEALER SERVICE DIRECT

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SAZ | Germany

SRAM DSDDEALER SERVICE DIRECT

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“When the local dealer can’t help any more, the time has come for SRAM DSD” Martin Donat | Mountainbike Rider

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“There is no place with moreSRAM product know-how”

Martin Donat | Mountainbike Rider

Mountainbike Rider | Germany