Spring 2016 – MKT 459 Social Media Marketing 2016... · Spring 2016 – MKT 459 Social Media Marketing ... • Email a copy of your DPR, current resume and the rationale for why

Spring2016–MKT459SocialMediaMarketingInspring2016,Dr.WalkerisofferingarareopportunitytoworkunderherguidanceonanindependentstudyclientprojectforFacebook.REQUIREMENTS:

• MusthavecompletedtheprerequisitesforMKT459(MKT304,BUS302/302L,andMKT448)byspring2016

• CompletetheApplicationProcessbyFridayDecember4thby5pmCHOSENSTUDENTS(3to5students)WILL:

• Demonstrateexcellentwrittenandoralcommunicationskills• Exhibitattentiontodetailwithabilitytobeflexible• BeabletoworkwellindependentlyANDwithothers• Showinitiativeandself-motivation(abletoresisturgestoprocrastinate)• Haveadevelopedsenseofhumorandenjoyworkingunderpressure• Takedirectionandcritiquewithastuteprofessionalism• Bewillingtoaskquestions,showcuriosity,andnudgeappropriately• Displayasenseofenjoymentforthefrustratingprocessoflearning• Workhard,playhard,studyhard

THECHALLENGE:

Create an integrated marketing campaign with the goal ofincreasingtheawarenessandconsiderationofCustomAudienceswithB2C(BusinesstoConsumer)marketingdecisionmakers.Anideal campaign will increase the awareness of the CustomAudience product and encourage B2C marketers to considerutilizing Custom Audiences at their company. The challenge is aB2B(BusinesstoBusiness)marketingeffort–thetargetaudienceisB2Cmarketers.

APPLICATIONPROCESS(readandfollowcarefully):• EmailacopyofyourDPR,currentresumeandtherationaleforwhyandhow

youwilladdvalueifchosentokristen.walker@csun.edu(withthesubjectlineSpring2016MKT459)NOLATERthanFriday,December4thby5pm.

• Studentswhoapplywillreceivefurtherinstructions