Sport England CSAF funding Bedwell Gets Active July 2014-June 2017 Louise Gallagher Wednesday 9 th July 2014.

Sport England CSAF funding Bedwell Gets Active July 2014-June 2017

Louise Gallagher

Wednesday 9th July 2014

Overview

• Background to the funding

• Demographics

• The project

• Partners

• Implementation

• How can clubs get involved?

• Questions

• Community Sport Activation Fund is a £47.5 million Lottery funding programme provide grassroots activity at a very local level.

• Projects can apply for £50,000 - £250,000 for community projects

• Round 3 Sport England relaxed the requirement for partnership funding for projects which will directly benefit the most deprived communities in England based on the English Indices of Deprivation (IMD).If the substantial majority (80% or more) of the targeted participants for your project live in local authority ward areas with an IMD score of 25 or higher then an application could be made without partnership funding.

Background

Demographics

• In 2012/13 (APS7) 22.1% of those aged 16+ in Stevenage participated in sport 3 times per week,below the Hertfordshire average of 26.14% but higher than the National average of 17.4%.

• This is the key performance indicator for Sports Development in Stevenage.

• Only 32% of the adult population of Stevenage participate in 1x30mins of sport per week, the lowest in Hertfordshire and significantly lower than the Hertfordshire average of 39.8%. This is also lower than the National Average of 35.7%.

• At present 38% residents of Stevenage were involved in a local community club or society (Sept 2012) with approximately 40% carrying out some kind of voluntary work within a month.

Bedwell

Age of Residents

• Census 2011 Age profile comparison of Bedwell against the Town and 2001 Census Results.

Age of Residents• Key age groups

• Children: 0-15 years• Young Adults: 16-24 Years• General Adult Population: 25-64 Years• Older People: 65+ Years

• Bedwell has a larger proportion of Children, Young Adults and Older People than the town on average, but a smaller proportion of General Adults.

Change in proportion of Key Age Group populations between Census 2001 and Census 2011

• The proportions of Children and Older people have decreased in Bedwell. However the number of Children has increased slightly.

• The population and proportions of Young Adults and General Adults have increased significantly in Bedwell.

Note: Percentages may not always add up due to rounding

Population by Age – Change in Numbers

Population by Age – Census 2011 Proportions

Population by Age – Census 2011 Proportions

Bedwell 2001 2011 Change0-15 23.0% 21.9% -1.0%16-24 9.3% 12.7% +3.4%25-64 48.4% 50.6% +2.2%65+ 19.3% 14.7% -4.6%

Bedwell 2001 2011 Change0-15 1502 1538 +3616-24 611 891 +28025-64 3168 3553 +38565+ 1263 1033 -230

Age Group Bedwell Stevenage0-15 21.9% 20.4%16-24 12.7% 11.8%25-64 50.6% 53.7%65+ 14.7% 14.1%

Sex of Residents

• Bedwell has a higher proportion of females and a lower proportion of males than the town as a whole.

• The proportion of females in Bedwell decreased by 1.6% between the 2001 and 2011 Census.

• Comparatively the proportion of females across the town decreased by 0.3% in this period.

Change in Population by Sex

Bedwell Male Female2001 Census 3113 34312011 Census 3450 3565Change +337 +134

Ethnic Origin of Residents

• Proportion of non White British residents has increased in Bedwell between the 2001 and 2011 Census.

• The rate of change is higher than the average for the town.

Market Segmentation

The Project

Taking into account the key statistics and demographic information it was established that the key demographics found in this area were

Kev

Paula

Elsie and Arnold

Youth was also identified as key as well.

Partners

• Child UK

• Stevenage Sporting Futures Team

• Marriotts Sport Centre

• Stevenage Leisure Limited

• Bedwell Childrens Centre

• Sport Stevenage

Implementation

• Some elements partner lead – SLA’s

• Centrally branded

• Consideration for activities which work – listening to participants/feedback throughout – sustainability

• Incentives

• Wide range of partners – more can be added

• Types of projects

Projects

• Youth

• Park and neighbourhood based activities

• Families

• Mum and child/daughter activities

• Dad and child activities

• Parents activities

• O50

• Male activities

• Younger O50’s activities – what and when?

Costs

Year 1 Year 2 Year 3 Total

Expenditure £87,628 £87,268 £76,308 £251,204

Partner Funding

£10,120 £9090 £11,490 £30,700

Total Requested from Sport England

£77,508 £78,178 £64,818 £220,504

Challenges

• Involvement from partners in the key areas

• Delivering the right session for the right demographic

• Attracting the participants

• Marketing to the key areas/key demographics

• Sustainability!!!!

ANY QUESTIONS?

louise.gallagher@stevenage.gov.uk