Sponsorships Made Simple: Secrets to Improving Your Fundraising Success

Sponsorships Made Simple: Secrets to Improving Your

Fundraising Success

Kate AlvaradoVice President of Development & Communication

Creating Meaningful Relationships to Create More Mission

Roadmap for Discussion

•Understanding the Sponsorship Landscape•Case Study- Urban League of Palm Beach

County•Our Approach to creating meaningful

partnerships

Where Does the Money Come From?

Source: Giving USA Foundation™/ Giving USA 2011

Bequests$22.91 7.8%

Individuals$222.89 75.6%

Corporations$12.724.3% Foundations

$36.50 12.4%

Why do Corporations Give?• Corporate Social

Responsibility• Increase brand awareness

amongst socially conscious board, clients, customers, etc.

• Good member of the community where they operate

NOT ME

Our Story…

Corporate Partnership Framework• Allows you to connect corporate

donors to your mission• Creates long term mutually

beneficial partnerships instead of short term project based sponsorships

• Encourages larger gifts over longer periods of time

• Engages corporations in on going partnership discussions not constant requests for funding

• Meets corporations social responsibility strategies

Creating a Partnership Toolkit

• Are you really ready to ask?• More than just a menu of options• Custom created prospectus• Press kit with information on ROI,

valuation of benefits, feedback from other corporate partners

• Prospect Research- Know the person, know the company, know the strategies

• Written Sponsorship Agreement• Stewardship plan

Prospecting: Identifying Partners

• Know Corporation’s Social Responsibility Strategies

• Understand their business priorities

• Understand their motivators

• Different types of gifts such as foundation, programmatic, marketing, etc.

Soliciting: Potential Partners

• Bring your toolkit• Always face to face• Identify a strong and connected

solicitation team• Start with the MISSION• Show the connection to the

business strategies• Talk about your organization’s

business strategies

The Future Belongs To Those Who Prepare For It.

1. Education 2. Elder Care Programs3. Family Strengthening Programs4. Meaningful After School Programs5. Youth Transitional Living Programs

Empowering Communities. Changing Lives.

1. Youth and Education 2. Comprehensive Housing Counseling 3. Community Development4. Health and Wellness

Stewarding: Partners• All about the ROI, right?• Engage your partners in your

success• Recognize their success• Be structured in your follow up• Show metrics and

measurement of how you are using their gift for MISSION and their ROI

Resources

• Sponsorships.com• Google Analytics• Forbes.com• Foundationcenter.org• Google Alerts/ RSS• Businessweek.com

THANK YOU!

Kate AlvaradoVice President of Development & Communication

561-833-1461 ext 3002

kalvarado@ulpbc.org

www.ULPBC.org Urban League

Twitter.com/urbanleagueSlideshare,net/katealvarado