Sponsorship proposal: Grant Thornton
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SPONSORSHIP OPPORTUNITIES
BIRMINGHAM LITERATURE FESTIVAL
8-17TH OCTOBER 2015
BACKGROUND Birmingham Literature
Festival, the flagship project run by Writing West
Midlands, is an excellent way to connect with people in the West Midlands and from further afield.
Our audiences are passionate about arts and culture and have time and money to spend on following their interests. They are, of course, primed with their own ideas and opinions and they enjoy the chance the Festival offers to discuss issues and share views. Quite simply, our audiences make the Festival what it is.
Our audiences are delighted to welcome high profile names to Birmingham from elsewhere in the UK and overseas. In recent years we saw writers from Canada, Cuba, Denmark, Libya, South Africa and Pakistan. Our audiences are justifiably
proud of writers from the region, including previous and future Festival speakers Alan Ahlberg, Liz Berry, Meera Syal and Steven Knight.
Man Booker shortlisted
authors signing a�er their
event.
University of Birmingham
promo�onal material in
the Library of Birmingham
foyer
Dr Gregory Leadbe�er
chairing Fes�val
opening event with
Jackie Kay
BIRMINGHAM LITERATURE FESTIVAL 2015 Writing West Midlands hopes to create a relationship with Grant
Thornton. Sponsorship of Birmingham Literature Festival events begins
at £500 with headline events generally requiring a contribution of £1000
(plus VAT). Most of our events happen in the Library of Birmingham, but we
also use other venues in the city centre.
We would like to help you make the most of your sponsorship and can
provide you with dedicated staff time and the services of a professional
photographer during the Festival to help showcase your sponsorship to
colleagues and customers. Your sponsorship will help to raise your profile
locally through exposure to our mailing list, website visitors and event
attendees, as well as providing opportunities for corporate entertaining in
the prestigious Library of Birmingham. Grant Thornton can also feel
confident that they are making a valuable contribution to the cultural life of
the city.
Jackie Kay 2014,
sponsored by Newman University
Tracey Thorn and Ben Wa�s
s�ll available to sponsor in 2015
Example of sponsorship branding in
Library of Birmingham Foyer, 2014
Birmingham Literature Festival
Number of events: 42 Tickets sold: 2720 Facebook friends: 2062 Email contacts: 3136
Twitter followers: 4685 Webpage impressions: 13,916 (since Aug 14) Number of brochures printed: 15,000 Listening audience: 1 million (BBC broadcast)
Partner organisations included:
Arts Council England Birmingham Repertory Theatre BBC Two BBC Radio 4 Danish Cultural Institute
Festivals Birmingham Heart FM Ikon Gallery Library of Birmingham Man Booker Prize More By Design National Poetry Day Nine Arches Press Poetry By Heart Waterstone’s Children’s Laureate West Midlands Readers’ Network Writers’ Guild
Sponsors involved:
Birmingham City University Irwin Mitchell LLP Midland Creative Projects Newman University Opus at Cornwall Street University of Birmingham
OUR REACH
Peaky Blinders: Steven Knight Peaky Blinders: Steven Knight Peaky Blinders: Steven Knight Peaky Blinders: Steven Knight
Photo: Lee Allen
Be a sponsorship partner for one of our Headline Events and your
organisation can receive the following benefits:
Branding within the attractive full colour Festival brochure and website to include business
logo and statement of sponsorship (“Sponsored by…”).
Guaranteed availability of 10 event tickets for guests of sponsor with reserved seating
(further tickets will be available at cost) and 5 signed copies of an author’s book.
Opportunity for branding of event venue and distribution of business information (e.g.
display material, copies of brochures, etc).
Opportunity to have professional photographs taken of your sponsorship for use on your
website or other promotional material.
Opportunity for catering package for guests of sponsor before or after an event (depending
on event venue with costs negotiable).
Opportunity for guests to ‘meet the author’ before an event (subject to confirmation of
arrival times of author, etc).
Public crediting of sponsor during event introduction and wherever possible through our
PR campaign.
All of the above elements are negotiable. Most events take place during the evenings. Please note that all details are
subject to change during the immediate planning process.
BE INVOLVED
www.writingwestmidlands.org
To follow up any of the suggestions made in this booklet, please contact:
Emma Boniwell, Relationship Manager emma@writingwestmidlands.org
Jonathan Davidson, Chief Executive jonathan@writingwestmidlands.org
Telephone: 0121 246 2770
Images © Lee Allen Photography. Ben Watts & TraceyThorn © Sarah Lee
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