Split Second Research - Voog. Beautiful websites that ...media.voog.com/0000/0038/5628/files/Oct 5 1400 Eamon Fulcher.pdf · Dove Press M Pantene. Associations with Brand A ... PANTENE

Split Second Research

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Offers

attract

attention

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Press C Dove

Press MPantene

Press the spacebar to walk

though the animation

Press CDove

Press MPantene

Press CDove

Press MPantene Smooth

SmoothPress CDove

Press MPantene

Swiftly followed by the target…

If Dove is strongly associated with being

smooth, the time taken to respond to the Dove

brand will be FAST

Also, if Dove is associated with being smooth, the

time taken to respond to the Pantene brand will be

much SLOWER

The prime is flashed on the screen

SmoothPress CDove

Press MPantene

Press CDove

Press MPantene

Press CDove

Press MPantene

Associations with Brand A

Associations with Brand B

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£1-50 now £1 BUY 1 Get 1 FREE Special Offer

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Save £1

Any 3 for 2

Any 2 for £2

Save 1/3

Original price

Post-offer price

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RESULTS

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Any 3 for 2

Buy 1 get 1 free

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