Transcript
Signage- Special accessories for floor staff (stationary, tools, media samples etc)- Uniform “Sony centre”- Branded equipment- Adapted to Russian legislation shop sign- Special promo materials (posters, giveaways for customers, images)- Plastic bags
Store concept
Sony Center project development 2004-2007
Touch and tryKey products and solutions are available on open displays for testing
InformativeFeature tags for all products’ line-up. Special POP materials – explanation boards and comparison tables
Zoning All products are placed in accordance with customer flow directions. All key solutions and products placed in key zones of traffic to appeal customers’ attention
Store concept
Sony Center project development 2004-2007
Store concept.
Equipment
Security- Alarm system connected to all installed on open displays products.- Anti-theft system (security gates and sensors) - Mechanical security (special locks)
FlexibilityPossibility of concept change through accessories, shelves and open displays rearrangement.
QualityUsage of high quality materials for production.
LYBRA Sony Center project development 2004-2007
Sony Center project development 2004-2007Moscow. Synex. Yerevan plaza
Sony Center project development 2004-2007S.Peterburg.MMA. Bolshoi prospect
Sony Center project development 2004-2007Moscow. DVM. Kutuzovsky
Sony Center project development 2004-2007Moscow. DVM Leninsky
Sony Center project development 2004-2007S.Peterburg. MMA. Rubinstain
Sony Center project development 2004-2007S.Peterburg.MMA. Moskovsky prospect
Sony Center project development 2004-2007Ekateriburg. Brockton. Malysheva
Sony Center project development 2004-2007Moscow.
Sony Center project development 2004-2007Moscow. AV Solo . Gorbushka
Sony Center project development 2004-2007Toliatti. Synex.
Sony Center project development 2004-2007Moscow. Synex. Cheremushki
Sony Center project development 2004-2007Moscow. Mitino.
Sony Center project development 2004-2007Moscow. Europeisky
Sony Center project development 2004-2007Moscow. Jupiter. Novy Arbat 19
Sony Center project development 2004-2007Moscow. Jupiter. DVM. Sukhorevskaya
Sony Center project development 2004-2007Moscow. Alexander LTD. Shop-n-shop
Sony Center project development 2004-2007Erevan. ZigZag Shop-n-Shop
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