SoMe Tourism Presentation- Email & Social
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Baltimore, Maryland
Email + Social Media: So Happy Together
Blue Sky Factory Presents
About Blue Sky Factory
Copyright Blue Sky Factory 20102
BlueSkyFactory.comSocial Media
Self-ServiceFull-ServiceStrategy
Baltimore
Ranked Top ESP Since 20041
1
About Blue Sky Factory
The Offices:
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The Team:
Cheat Sheet: Baltimore, San Francisco, Boston, Salt Lake City, Charlotte
Social Media Explosion
752% growth in 2008
30.1 million users & growing
100 million videos viewed daily
3 billion images uploaded
Over 400 million users
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Email + Social Media
Email + Social Media
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Email + Social Media
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$43.62
Email + Social Media
According to the DMA, the ROI on email marketing
in 2009 was $43.62.
Email + Social Media
Email + Social Media
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Agenda
1. Develop Your Objectives
2. Encourage Content Sharing
3. Use Social to Build your Email List
4. Use Email to Grow your Social Media Presence
5. Blog Updates Through Email
6. General Best Practices
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Develop Your Objectives
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1. Connect with your audience.
2. Engage your subscribers.
3. Build & grow relationships.
4. Become a resource for your subscribers.
5. Generate loyalty, retention & mindshare.
Common Objectives
Use Email to Grow your Social
Blog Updates Through Email
Use Social To Build Your Email List
Encourage Content Sharing
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1 2
3 4
Encourage Content Sharing
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Share With Your Network
Encourage email sharing with “Share With Your Network”
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Share With Your Network
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Share With Your Network
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Share With Your Network
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38.89% Twitter30.16% Facebook28.57% LinkedIn
2.38% Digg
Reach Increase
10 Blue Sky Factory Clients
Travel, retail, publishing, sports,communications, finance, law, software.
Last 3 email marketing campaigns (using SWYN):
12% 42% 48% 1% 7%
Reach:
Share With Your Network
20Copyright Blue Sky Factory 2010
Share With Your Network
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To improve performance, INCENTIVIZE!
Share via Facebook
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Share via Twitter
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Share via Facebook Like
Facebook Like
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Share via Forward to a Friend
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Don’t forget the original social tool: Forward to a Friend
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Use Social To Build Your Email List
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Social >> Email
Use social media to build your email subscriber base
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Email Subscriptions via Social
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Use social media site updates to promote your email subscription.
Facebook Opt-in Form
Use an email opt-in form on your Facebook page to grow your email list, build your brand and spread your awareness.
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Facebook Opt-in Form
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Facebook Opt-in Form
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Facebook Connect
Use Facebook Connect to eliminate the data entry
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Facebook Connect
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Build your list in 2 clicks
Use Email To Grow Your Social Media Presence
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Email >> Social
Use your email list to build your social community
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Social Media Awareness Campaign
Convert subscribers to community
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Connect With Us
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Connect With Us
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Social Media Awareness Campaign
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Social Media Awareness Campaign
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Social Media Awareness Campaign
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Social Media Awareness Campaign
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Social Media Awareness Campaign
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Social Media Growth/Reach Campaign
• Email sent to over 178,000 customers on May 25, 2010
• Within one week, their Facebook fan count grew 65%
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Get Subscribers Involved
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Encourage subscribers to share their own content
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Easily Push Your Blog UpdatesWith RSS To Email
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Corporate Blogging
Companies with blogs gathered 68% more leads than companies without blogs.
47Copyright Blue Sky Factory 2010
Research by Hubspot 2010
Corporate Blogging
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46% of companies with a blog acquire customers through this channel!
Research by Hubspot 2010
Create a Blog
Develop a blog to share a different voice/angle with your consumers.
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RSS to Email
Send blog updates to your audience via email
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General Best Practices
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Email + Social Media: Best Practices
Include links to your social media pages in all email communications (even transactional emails).
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Email + Social Media: Best Practices
In your email communication, encourage sharing with valuable, share-worthy content.
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Email + Social Media: Best Practices
Mention your email and social presence in all marketing channels.
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Email + Social Media: Best Practices
Identify your objective for each social channel, and tailor your message on that channel to your audience there.
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Where are your customers communicating? Be aware of conversations that are relevant to customers.
Email + Social Media: Best Practices
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Be a friend and a resource; don’t always try to sell.
Email + Social Media: Best Practices
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Interested in learning more?
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http://www.blueskyfactory.com/sometourism
Lindsay ClarkSr. Client Services ManagerBlue Sky Factorylclark@blueskyfactory.com
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