Transcript
What’s the point?
Overview
What is FourSquare Pros/Cons Alternatives Final Recommendations Next Steps
What is it?
FourSquare is an example of a geolocation service
A mobile application that allows the user to “check in” to locations, share that information with friends, earn badges, compete for rank, and claim incentives
Badges / Specials
Data Tracking
User Growth
Projected to have 10 million users by this July.Source: New York Observer
2010 Stats
Pros and Cons
Low cost promotion Targeted Control over incentives Tool that can help
attract, develop and maintain customers
Meets customers where they are
User has to have a smart phone to participate
People are free to post what they want about your business on the network (though this happens with or without your participation)
Something else you have to keep up with
Alternatives
Other geolocation apps ex: Gowalla Traditional advertising ex: Print Reward cards
Recommendations/Next Steps
Claim your business on FourSquare Begin using services offered:
Specials Incentive for “mayor” Data Tracking Add window decals to store front
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