Transcript
Business Plan
SOLAR PANELS AS A COST EFFICIENT ENERGY SOURCE FOR PAKISTAN
Omer
Executive Summary
Current Situation - Electricity crisis.
Use of UPS / Generators leads to high utility bills.
Our aim is to reduce expenditures on light and ensure savings on replacement costs.
Solar energy is freely available without caring for utility expenses.
No import duty on solar chips – reduction in expenses.
The Opportunity
Omer
Pakistan is the 6th country in the world that receives most sunlight (100,000 megawatts ) but not used efficiently.
Our aim is to provide the fastest way to overcome the energy shortage through electrification based on solar energy by offering products that would be cost effective in the long run
Import Solar Chips of different capacities from China
Provide our target market with a complete Solar Panel System comprising of a battery and a charger.
Main focus is the creative application of solar technology and creating awareness
Offering of ‘customized’ packages of products according to customer’s requirements
Wikipedia.com/solarenergy_pak#
Omer
The Company
Company Name
Mission Statement
To properly initiate, market and provide best solar lighting systems, while considering customer's cost cutting factor in this economical era and keeping our solar panels affordable, keeping customer requirement in focus
Omer
Project Objectives
Providing the customized service with a reason able price.
Increase the growth rate of sales.
Provide the product/service quicker then the competitors.
Become successful in the specified area.
Increase the level of awareness in between customers.
Maintain a staff of enthusiastic employees for excellent service to customer.
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Omer
Project Objectives
Increasing average monthly sales in first year to reach break-even.
To provide long lasting and durable products.
Increase customer awareness regarding the solar energy alternative through effective promotional tools.
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Omer
Products & Services
Saad
Solar Panel Systems
Solar panel (Will be Imported by Green Co)
Battery (will be purchased from distributor)
Charger (will be purchased from distributor)
System Parts
Saad
Solar Panel Systems
Solar Panels
There are 3 types of solar panels available:
Mono crystalline
Poly crystalline
Multi crystalline
Green Co will import all chips depending on the demand and the requirement, but the main emphasis will be on Multi crystalline chips.
Energy stored in batteries of these solar panels can be used to power lights for two to three days.
Saad
Solar Panel Systems
Battery
Lead acid batteries are required for storing energy produced by solar panels
A device connected with the solar panel and the battery and allows the flow of current from battery during night time
Charger
Saad
Supportive Products
Light Emission Diode (LED) are environment friendly with approximately 6 years life.
Pendant Lights used as decoration lights in events.
Flood Lights used to light up bill-boards.
Customized Packages such as laptop bag solar charger, any home appliance powered by solar energy etc.
Saad
Services
Sale of Solar Panel System for household
Sale of Green Co’s products and custom made commodities to the target market
Rent solar panel systems to advertising agencies for lightening the bill boards.
Lighting services for event management.
Saad
Management
Team
The management would comprise 3 Managers, in Marketing, Finance and Electric.
There is one Assistant marketing Manager, and one accountant.
There are three highly skilled electricians.
Initially Office will be in Lahore.
HierarchyCEO
MarketingManager
FinanceManager
Electric Manager
Asst. Marketing Manager
Accountant
Electrician 1
Electrician 2
Electrician 3
Saad
Marketing Analysis
Farhan
Target Market
Users of Outdoor Products and Services
Corporate sector ( bill boards & hoardings)
Retail outlets
Beauty saloons Fast food chains
Educational institutes
Street lights and Street signals (Long term planning)
Farhan
Users of Indoor Products and Services
Household users
Hostelites
Party decorators
Hospitality service providers
Target Market
Farhan
Marketing Strategies
Conduct seminars on corporate level to attract clients of advertising agencies Information about company and products on Website
Advertisements on billboards and news paper
Free LED with every purchase of productGiving discount on bulk buying of products
Public Relations
Above the Line
Sales Discount
Farhan
Suppliers
Our main suppliers would be Chinese for solar chips
Major suppliers are:
Coursertech Co., LtdDelight Lighting Co., Ltd.Danyang Hopesun World Business Co.Ltd.Greenwood Solar China. Co Ltd.
Farhan
Competitors
Main Competitors
Sapphire Renewable Solutions
Grace Solar (Private) Limited
Pak Solar Systems.
Currently the marketing strategies of the competitors are not very effective and they are unable to create demand for the product.
So our main focus would be on the proper marketing of our products along with their usage and benefits
Farhan
Sapphaire Renewable Solutions
18%
Grace Solar (Private) Limited
12%
Pakistan Solar System 9%
Azchon Technical Services
7%Power Tech International
Group6%
Other Importers and small scale6%
Elecktro control industries
5%
Jasqo private Limited5%
Other Importers and small scale
32%
Market Share
Market Researched by Jasqo Ltd.Farhan
Competitive Edge
Savings in electricity and generator bills
Overcoming the energy crises
Save replacement costs of electronic appliances
Durability of products
Cost effectiveness
Emerging market
Savings cost because of no customs duties on importing solar chips
B2B services (Advertising and Decors of events)
B2C services (fittings and Installation of products)
Farhan
Thank you!
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