Transcript
Copyright 2013
Social Theater delivers high-impactvideo across multiple platforms.
Copyright 2013 2
Social Theater reaches over 200 million people everywhere they engage with virtual content. Mobile, Desktop, Tablet and on Facebook.
As the only public company (NYSE:MEET) in the space, Social Theater delivers high-impact video and guaranteed engagements that span all forms of digital content including News/Content, Social and Gaming.
Guaranteed engagementsSocial Theater has a focus on opt-in guaranteed engagements. We specialize in what happens after the video view and will guarantee on virtually any action you desire.
3Copyright 2013
Video
Likes & Shares
Tweets & Follows Click-to Site
Calendar Invites Quizzes &
Survey
Registration-targeted, Opt-In,Complete, YouTube
Completed engagements,Qualified Likes, Peer Influence
Reach multiple categories with Social Theater’s value exchange.
Copyright 2013 4
News and Content SitesUsers engage and spend time with brands to access content previously only accessible to subscribers
Social NetworksUsers engage with and share a brand message for the ability to purchase features behind a pay-wall
GamingUsers engage with brands to earn virtual currency as part of their gaming experience
Target your core audience
Social Theater offers the ability to laser target your message …
• Registration data targeting• Location (State, City and even Zip
Code)• Language used (English, Spanish
etc.)• Income level• Age• Gender• Moms/Dads etc…
5Copyright 2013
Industry Specialists – We are on the frontline of this emerging category and seetrends coming. Our high level relationships, deep industry knowledge and extensiveexperience mean that we know what’s up-and-coming and will be offering it to you first .
Guaranteed Metrics – Our vast clientele and established knowledge base allow usto accurately project results therefore guaranteeing heavily scalable delivery
Cost-Effective – Due to our size, long-term partners relationships, and Internalefficiencies, we can deliver your campaign at the best possible rates. Guaranteed !
Best in Class Customer Service – Our vast and professional staff of ProjectManagers, Designers, and Traffickers allows us to create, build and manage yourcampaign better than anyone in the industry.
The Social Theater advantage
6Copyright 2013
Entertainment
CPG
Technology and Business
Lifestyle and Fashion
Current brand partners
7Copyright 2013
Example for NBC
Targeted promotional unit
Guaranteed video completions
Example for NBC
Guaranteed Facebook Likes
Example for NBC
Guaranteed video completions
Step 2: Share or Retweet the Video
Social Interstitials and more …
We have built a vast network to deliver non-incented high-impact video that specialize in post-view engagement.
Social Theater’s proprietary “Share Bar” makes it easy for users to socialize their message.
Video Solutions
• Video Pop-ups
• Video Interstitials
Integrated Branding Solutions
• Adver-Gaming
• Custom application integrations
13Copyright 2013
Social Theater recognizes some brands choose to purchase more traditional media and not leverage the power of value exchange.
14Copyright 2013
Opt-In “Native” Video Advertising
We have built a vast network to deliver video directly into content to make your ad feel like part of the site.
Some of the key features …
• Opt-In video only (click to play)• Non-Incented• Reach of over 50 million• Target features and sections to
guaranteed highly focused views• Unit is 300x250 and can
accommodate content within the video player (i.e. 170x300 video and a 300x80 banner)
Social Theater offers the ability to deliver non-incented, opt-in video views across thousands of content driven (non-social) sites across all forms of digital media. ads are delivered in a format that looks and feels natural to the content.
15Copyright 2013
“Content” value exchange
Social Theater’s Content value exchange network is the industry’s largest.
Some of the key features …
• Opt-in video views (click to play)• Guaranteed engagements (Like’s,
Shares, Tweets etc.)• Reach over 140 million people• Target features and sections to
guaranteed highly focused views• Full scope of Social Theater specs
and capabilities
Social Theater offers the ability to target users across thousands of non-social content driven sites leveraging all of the features and benefits of the Social Theater engagement platform without being in social media.
This story is sponsored by Dollar Shave Club. Please watch this video for access to your article
Guaranteed Video Completes- Responsive Design
16
Likes to Facebook fanpage- Responsive Design
17
Promotional unit targeting A25-54 in select DMAs, including USH/ Spanish language
18
19
Guaranteed Video Completes
20
Like or Share to Facebook
Add Event to Calendar
Example for Lifetime
Step 1: Watch Multiple Videos
Example for McDonald’s
Step 2: Share Multiple Videos
Example for McDonald’s
Targeted promotional unit
Sony Pictures’ Hope Springs- English Version
Sony Pictures’ Hope Springs- English Version
Guaranteed trailer completions
Set calendar reminder / RSVP
Sony Pictures’ Hope Springs- English Version
Step 3: Share the Video on Facebook
Sony Pictures’ Hope Springs- English Version
Step 1: Watch the Video
Example for Capital One
Step 2: Share the Video on Facebook
Example for Capital One
Step 1: Watch the Video
Example for Corona
Step 2: Visit the Site
Example for Corona
Social Theater Steps
• Completed Video View
• Visit the Site
• Campaign Highlights
• 100% Video View Goal Delivered
• 21% Visit the Site Goal Delivered
Corona
Step 1: Watch the Video
Example for Paternity Court
Step 2: Add to Calendar
Example for Paternity Court
Paternity Court
Social Theater Steps
• Watch the Video
• Add to Calendar
Campaign Highlights
• 100% of Completed Video Goal Delivered
• 19% Add to Calendar Engagement Rate
36
Mobile Interstitial
Copyright 2013
Example for NBC
36Copyright 2013
Example for NBC
Step 1: Download the Coupon
Example for Kellogg’s
Step 1 Continued: Print the Coupon
Example for Kellogg’s
Step 2: Share the Coupon
Example for Kellogg’s
Visit the Site
Example for Lunesta
Targeted Branded Promotional Unit On iOS/ Android
Example for LINE
Example for LINE
Download the App – Mobile
Example for LINE
Like the Brand on Facebook – Mobile
Take the Quiz
Example for Pillsbury
Add Event to Calendar
Example for Lifetime
Social Theater is committed to making every campaign a success for ourpartners, by offering the most cutting-edge adverting experiences
with the most engaging placements.
Social Theater guarantees deep engagement for all of our advertisers.
Contact: Juan Alduncin Email: jalducin@socialtheater.com
Phone: 786-302-1195
46
THANK YOU
Copyright 2013