Transcript
Social Media Visual Content Testing
June 2014
Ben Bercasio
Social Media Imagery
With the rise of visual based social media platforms such as Instagram, Snapchat, and Pinterest, visual content has become more important to marketers.
Social Media Imagery
The Importance of visual content
• People connect more emotionally with images than they do with text• Photos and images on Facebook generate 53% more Likes than an
average post (Hubspot)• Pinterest is now the 4th largest traffic driver worldwide
Social Media Imagery
How to leverage the power of visual social media
• KNOW YOUR AUDIENCE & Behavioral Profiles• i.e. Sierra Tucson social media followers• Facebook 69% women & 29% men – ages 25-44
• Create ORIGINAL branded content that speaks to your audience• Don’t tell if you can show – use visuals wherever possible. • Images = emotion and connection
Social Media Imagery
Top 3 posts with most engagement for Sierra Tucson
Social Media Imagery
Top 3 posts with most engagement for Sierra Tucson
Social Media Imagery
Top 3 posts with most engagement for Sierra Tucson
Social Media Imagery
Types of visual content to cut through the noise
1. Images (memes, picture quotes, scenery) 2. Video/Animations3. Infographics4. Presentations
Social Media Imagery
Best Times to Post for increased engagement
Facebook• Weekdays 6-8am, 2-5pm, &
7-10pm
Twitter• Weekdays 1-3pm
Pinterest• Weekends • Weekday evenings 8-11pm
**doesn’t mean we have to post everything at this time. Test audience to find the best times**
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