Social%20 Media%20 Websites%20and%20 Tools
Post on 13-Apr-2017
259 Views
Preview:
Transcript
1
Social Media Websites & Tools
By
Mark J James, CEcDED Solutions, Inc.
mark.james@solutionsED.com
& Tools
1
mark.james@solutionsED.com
http://www.linkedin.com/in/edsolutions
http://twitter.com/EcoDev
Objectives
• Social Media for the Practical ED!
• Overview
• Slideshare
Fli k
2
• Flickr
• Others….
2010 © ED Solutions, Inc.
3
Indypartnership.com
2010 © ED Solutions, Inc.5
addthis.comor
sharethis.com
What social networks or tools, if any, do you use?
71 %71 % use LinkedIn, and just over 50% use facebook.
2010 © ED Solutions, Inc.6
Source: Atlas Advertising Research,September 2009
4
•500 million active users
•Avg of 130 ‘friends’•Avg of 130 friends
•Avg user connected to80 community pages, groups,events
•70% of users arefrom outside US
2010 © ED Solutions, Inc.7
•More than a1 million websiteshave integrated FB
•200 million regularly useFB-mobile
2010 © ED Solutions, Inc.8
5
OK, so let’s admit this…
Using Facebook – Start Smart
Who’s Your Target Audience? ProspectspExisting BusinessInvestors
Find Your VoiceBusinessCommunityStakeholder
C C
10
Post Current Relevant ContentUse Applications to Pull Your SM togetherPush traffic to your websiteEngage your communityCreate “Super Fans”
7
Using FacebookAnalytics and Advertising
Insights – Detailed real-time demographicsInsights Detailed real time demographics
Advertising – VERY targeted pay-per-click schedules
Link other Fan Pages - Favorites
13
2010 © ED Solutions, Inc.14
8
Facebook – The Good News
Business and Community Use is GrowingBusiness and Community Use is Growing Exponentially
You can separate your personal from your professional persona
15
It matters in SEO
16
9
About
• “The world’s largest professional network”
• 80 Million plus users worldwide, in 170 industries and 200 countries200 countries
• Execs in all of the Fortune 500
• 60% of incomes over $93,000
• Segments:• Executives: 28%
• Networkers/Consultants: 30%
• Late Adopters: 22%p
• People with incomes of $200K + were seven times more likely to have 150 plus connections than lower income users.
• What is LinkedIn: http://www.youtube.com/watch?v=ZVlUwwgOfKw
Source: Atlas Advertising
What social networks or tools, if any, do you use?
71 %71 % use LinkedIn, and just over 50% use facebook.
2010 © ED Solutions, Inc.18
Source: Atlas Advertising Research,September 2009
10
Key Features of LinkedIn
• Your profile
• Your ContactsYour Contacts
• Your Connections
• Status updates
• Companies
• Groups
• Events
• InMail Feature• InMail Feature
• Applications
• Advertising
• Mobile Access
Source: Atlas Advertising
2010 © ED Solutions, Inc.20
13
Where Does Twitter “Fit In”
• Link sharing, not trite sharing
• Offer twitter feeds to chamber members
• Search twitter to see if existing companies in your community are tweeting
• Start conversations on Twitter- e.g., does anyone know which skills their employees
25
anyone know which skills their employees need and aren’t found in X.
• Celebrate newsworthy events
2010 © ED Solutions, Inc.26
14
A Word About Followers
• Its not how many, its who
• Look for people to follow who have more followers than they are following
• Beware of ‘someone’ with very little followers and lots of people they are following This = spam
27
following. This = spam
• Check this out-
http://twittercounter.com
Create a Custom Background
282009 © ED Solutions, Inc. 28
15
How… http://www.ehow.com/how_4613303_twitter-
background.html
Step 1• Create a Twitter account. If you haven’t gotten around to signing up for
Twitter yet, what are you waiting for? Go to twitter.com and sign up for anTwitter yet, what are you waiting for? Go to twitter.com and sign up for an account. If you need a little more help, read How to Set Up a New Twitter Account in the resources below.
Step 2• Decide what type of image you want to portray. Part of the difficulty in
setting the correct background is deciding what you want your Twitter page design to say about you. Many folks take any image or graphic and upload it to their Twitter account without much thought. Take some time to come up with something that speaks of your style, taste and personality.
Step 3
29
Step 3• Consider the screen real estate. The important information to be viewed
on Twitter occurs in the center of the page. No matter how many images or sayings you have on your background, the center of the screen belongs to Twitter. Therefore you have to create a background that gives Twitter center stage.
Step 4• Go large. Larger images and/or graphics reduce the necessity for tiling
an image. It gives the appearance of one large background specifically made for Twitter. Try starting with an image as large as 1600 x 1200.
How…
Step 5• Remember that all screen resolutions are not the same. The smaller the
screen resolution, the lower the likelihood of your image will have to repeat.screen resolution, the lower the likelihood of your image will have to repeat. In other words, if you elect to use an image that has a flower located to the extreme left of the screen, on a lower resolution screen (800 x 600 for instance), the flower displays once. A screen with a resolution of say 2048 x 1536, the flower will display tiled on the screen several times.
Step 6• Think about using a border. When creating an image, remember that a
small portion of the top of the screen is dedicated to the Twitter logo and user navigation. It’s a little easier on the eyes if the design included a boarder over which the Twitter logo and navigation could sit without having to fight against a busy background
30
to fight against a busy background.Step 7• Upload your image to Twitter. Once you’ve played around with the image,
upload it to Twitter to see how it looks. Log onto your account. Click “Design” found under the “Settings” tab. Once on the design screen click “change background image.” Once you upload your image, check it out to see if you like it. If you don’t you can change it or use one of the Twitter default images until you come up with something you like.
16
Top 21 Twitter Apps.
Twitpic 1,236,828Tweetdeck 285,864
Hellotxt 45,754 Twitdom 45,411
Digsby 233,472 Twittercounter 212,200Twitterfeed 149,812 Twitterholic 147,164 Twhirl 143,333 Twitturly 88 793
Twitdom 45,411 Tweetscan 44,463Tweetburner 41,754Tweetvisor 31,621Twittervision 30,708Twitterfall 29,592 Monitter 25 433
31
Twitturly 88,793Twtpoll 74,154 10Retweetist 60,051Tweepler 51,304
Monitter 25,433 Twibs 17,168 Twistori 16,229 Twitbin 14,986
http://www.techcrunch.com/2009/02/19/the-top-20-twitter-applications/
Consider a profile on…
19
Get your video indexed-http://www.quickonlinetips.com/archives/2010/03/videos-indexed-by-google/
1. Put a video on your page : I mean a real video, hosted on your site, not on Youtubeor DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin thator DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin that supports this kind of video formats. Jing is perfect to record onscreen action and make nice video tutorials.
2. Create a thumbnail of your video : that’s the thumbnail that Google will display on its search results page, so making a good quality thumbnail out of your video is an important step. Personally, I’ve found that 160×120 gif or jpg works well for that purpose….and they actually don’t need to be extracted from your video. Any image pertinent to the content of your video will make the trick.
3. Create a video sitemap : Video sitemaps are XML files similar to usual sitemaps but
382010 © ED Solutions, Inc.
using a different syntax. See an example below.4. Submit your video sitemap to Google : Video sitemaps can be submitted in
Google Webmaster Tools exactly as a standard sitemap. If you had not yet registered your site in Google Webmaster Tool, that’s the perfect occasion to do it now.
20
Social Media Metrics
• Some interesting metric tools-– Compete.com
– Google Alerts
– Xinureturns.com
– Bit.ly
– search twitter comsearch.twitter.com
– Twittercounter.com
2010 © ED Solutions, Inc.40
top related