SOCIAL TV 2.0: integrating social networks into TV
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OTT TV World Summit - Orange - @christopherufin
SOCIAL TV 2.0: INTEGRATING SOCIAL NETWORKS INTO TV
Christophe RufinOrangeDirector, Cloud, TV & Entertainment Ecosystems Twitter: @christopherufin
9th - 12th November 2015Millennium Gloucester Hotel, London, UK
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OTT TV World Summit - Orange - @christopherufin
Orange and contents
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OTT TV World Summit - Orange - @christopherufin
Open-innovation
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OTT TV World Summit - Orange - @christopherufin
Watch with Twitter
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OTT TV World Summit - Orange - @christopherufin
Watch with Twitter
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OTT TV World Summit - Orange - @christopherufin
Orange + Twitter: a breakthrough live experience
Social TV Innovation Of The Year
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OTT TV World Summit - Orange - @christopherufin
2,3MActive Twitter users
over 6MOrange TV HH
Watch with Twitter market figures - France
meet
Source: http://www.blogdumoderateur.com/chiffres-twitter/
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OTT TV World Summit - Orange - @christopherufin
Impact of Social TV over audience
source: Nielsen Nov. 2014
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OTT TV World Summit - Orange - @christopherufin
Impact of Social TV over audience
+10% tweets on a show
=+1,8% audience
7 days later
source: Nielsen Nov. 2014
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OTT TV World Summit - Orange - @christopherufin
The playground
Adapted from The Verge – “Over the top: the new war for TV is just beginning”http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top
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OTT TV World Summit - Orange - @christopherufin
What is TV? – according to broadcasters
87% OF BROADCAST PROGRAMSARE WATCHED LIVE
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OTT TV World Summit - Orange - @christopherufin
What is TV? – according to OTT
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OTT TV World Summit - Orange - @christopherufin
What is TV? – our vision
1980 1990 2000 2010 2020Sources: Wikipedia Commons, www.planar.com
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OTT TV World Summit - Orange - @christopherufin
TV experience specifics
Premium Passive Shared
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OTT TV World Summit - Orange - @christopherufin
Re-inventing the Twitter App for TV
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OTT TV World Summit - Orange - @christopherufin
Consequences on the UI
Premium Passive Shared
leverage the screen real estate simple interactions no login
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OTT TV World Summit - Orange - @christopherufin
The secret sauce: APIs
TV show ranking based on popularity algorithm
Matching of tweets based on hashtags, semantic analysis and machine learning
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OTT TV World Summit - Orange - @christopherufin
That’s only a 1st step
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OTT TV World Summit - Orange - @christopherufin
That’s only a 1st step
Quality over quantity Build and learn Blend the service into live TV
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OTT TV World Summit - Orange - @christopherufin
ThanksTo download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!@christopherufin
SOCIAL TV 2.0: INTEGRATING SOCIAL NETWORKS INTO TVOTT TV WORLD SUMMIT – 2015
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