Social Success Series - LevelUp Your LinkedIn+
Post on 24-Jun-2015
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How do you use LinkedIn?Tell Us… • Who You Are • What You Do • How Do You Utilize LinkedIn
Understand the Elements !Let’s answer the question:
What the heck are all these features!
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Optimize Your Profile !Let’s Create a Kick Butt Profile that
makes people want to know you!
2Engage & Utilize Your Network
!Learn how to create real connections and utilize your current relationships to
create real leads through LinkedIn.
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Why LinkedIn?• 259 Million Members • 154 Million Monthly Visitors • 40% of users check LinkedIn daily • Average User Age: 37, Income: $61k
1ST LEVEL CONNECTIONS This is the crazy crew who you are currently connected with. !2ND LEVEL CONNECTIONS This is where the LinkedIn referral magic lives!
• Limited Viewable Information (Basic Account)
• Ability to send direct messages !3RD LEVEL CONNECTIONS This connection is the equivalent to the old school cold call.
HOW THE NETWORK WORKSFirst things first, let’s talk connections.
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2nd
1st
1st
2nd
2nd
3rd
3rd
3rd
Learn Your LinkedIn Profile
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What kind of profile do you need?
PORTFOLIOFIRST THINGS FIRST…What type of LinkedIn profile do you currently have?
A BTHE RESUME PROFILE
So your LinkedIn profile mirrors your resume or CV.
But are you on the job hunt?
THE SOCIAL SELL PROFILE Your profile tells users that you’re a field expert & engaging. Unless you’re looking to get a new job, this is our goal!
THIS IS YOU… AGAIN!
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Let’s talk Keyword PhrasesTry these awesome tools: • Google Keyword Planner • soovle.com !
10 Keyword Phrases for your business.
!Your Headline 140 Characters to capture their attention
!!Your Headshot
Show off those pearly whites & win leads
Your Summary This is where you share your mad skills
Skills & Endorsements Where other people talk about your mad skills!Your Experience
Tell your career story & establish credibility
! Publications You took the time to write
a book or white paper? Show it off!
!Honors & Awards It’s time to gloat… don’t
worry, it’s classy here.
!!Education & Organizations
Honor your alma mater & tell prospects what your
involved in on your off time
LET’S PUT OUR BEST FOOT FORWARDWe know first impressions are important, and LinkedIn isn’t the exception.
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Let’s Create Your Profile
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How to create great content with budget and time constraints.
Let’s Do It. Breakout!
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Check your Social Success Series Notebooks for your Number!
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What’s Your HEADSHOT
• Free Photo Editing Tool: fotor.com
• Profile Picture: 200 x 200 pxls
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What’s Your Headline
• 140 Characters to Engage • What would make you reach out? • Expert Tip: Hint To Your Summary
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What’s Your Summary
• Get Readers Engaged! • Direct Value Proposition • Don’t forget Your Contact Info
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Tools to beat Writer’s Block
• buzzsumo.com • Find the most shared articles
on the web & where they are being shared now!
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Tools to beat Writer’s Block (Continued…)
• HubSpot Blog Generator • Three Nouns & Magic!
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Show off your MEDIA
• Content Rules! • Share links & files • Be the expert & educate
Help! I don’t have a BLOG!Create Content to Share • SlideShare Content (Create PPTs) • In the News - PR Articles • Video! Host it on YouTube
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Show off your Experience
• What makes your business unique?
• Share MORE links
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Ask for Testimonials• Edit Mode > Ask to be
Recommended • Doesn’t have to be through
LinkedIn either!
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But Give too… Testimonials (Continued…)
• Giving testimonials gives you exposure too
Engage & Utilize Your Network
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Let’s create real connections and unitize your current relationships to build high-quality leads.
WHO TO CONNECT WITH?
It’s All About the Leads Right?
1. Potential Leads2. Referral Source3. Introduction Possibility
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Well… NOW WHAT?
Start Connecting!• Start with the Subject Line • Say Thank You • Give Them Value • Email List Notification
INTRODUCING TAGGING !1. View your connections profile page 2. Click on Relationship Tab 3. Click Tag & add a new or existing tag *Only you can see your tags. (Sneaky Sneaky!)
LET’S CREATE TARGETED MESSAGES. !1. Home page, network, contacts 2. Click filter by and then tag 3. Choose a category 4. Create message & Check Select All 5. Uncheck ‘All recipients to see each other’s
names & email 6. Send Message
17YOU’VE HEARD OF LIST SEGMENTATION?Make it happen on LinkedIn and see the marketing magic you can make!
SEO Prospects ClientsStrategic
PartnersSocial Media
Prospects
Your Contacts
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Let’s connect through SEARCH
• “Boolean Search” • AND, OR, NOT
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Go for the gold… SHARED CONNECTIONS• Who can make the intro? • Ask for the connection • Give a template intro
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What is a TEMPLATE INTRO?
• Introduction • Why should you connect? • Credibility • CTA
SUCCESS WITH VIRTUAL NETWORKING
REQUIRES BRINGING VALUE Would you go to an in-person
networking event and talk about yourself the whole evening?*
*If you answered ‘yes’… we’ve got a whole other set of issues!
SHARE GREAT
CONTENT
GROUPS: HOW IT WORKSIf your want to play with groups, the reality is… content is king!
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TIPS FROM THE EXPERTSIt’s all about making the connections and follow up… just like in real life networking!
GET YOUR CRM ON! !
LinkedIn offers Customer Relationship Management (CRM) tools for FREE!
Get familiar with the ‘Notes’ feature of the LinkedIn profile under each
person’s headshot on their profile.
EXPORT YOUR EMAIL LIST !
1. Hover over ‘Networking’ in top Nav 2. Click Settings icon near top right 3. Under Advanced Settings, click
Export LinkedIn Connections 4. Enter security text & export
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BUILD RAPPORT !
Get to stalking people! Next time you are preparing for a sales meeting, connect on LinkedIn and read
their profile. Get to know about their history & what they care about.
Social Platform Overview: LinkedIn
• 70% of the links search users click on are organic, this includes social links
• When consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 %.”
• Companies that blog have 434% more indexed pages.
Google+, Twitter & YouTube !!!!!!SpeedUp Your Search Results Friday, August 22
Social Platform Overview: LinkedIn
• Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively.
• 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram.
Pinterest & Instagram !!!!!!RackUp Your Photo Following Friday, September 19
WE ARE SYMPHONI A FULL SERVICE ADVERTISING AGENCY
727.343.3970
!449 CENTRAL AVE, SUITE 204 ST. PETERSBURG, FLORIDA 33701
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