'Social Reading' and the Power of your Network

Succesful negotiations

through ‘social reading’

your business partner

The Sales Summit 2016 – 25/02/2016Ingrid De Cooman - InspiRei

Social Selling

_______________________

From online

_______________________

to offline

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Ingrid De Cooman @ InspiRei

WerkPlezierCoach_______________

People

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INSPIRATION DRIVEN

DISCIPLINE DRIVEN

INTRO

VERTED

EXTRAVERTED

Adaptable Flexible Spontaneous

Sociab

leD

emo

nstrative

Takes Ch

arge

Reliable Structured Purposeful

Ob

serv

ing

Mea

sure

dIn

tim

ate

“How can I help You?”

_______________________

What is the power of a social network?

Experiment

The request

#fans on 11-02-2016: 489

The Results

INSPIRATION DRIVEN

DISCIPLINE DRIVEN

INTRO

VERTED

EXTRAVERTED

Adaptable Flexible Spontaneous

Sociab

leD

emo

nstrative

Takes Ch

arge

Reliable Structured Purposeful

Ob

serv

ing

Mea

sure

dIn

tim

ate

Nope! – Spam! – Principles!

Yes! - Done! – With pleasure!

No reaction

Result:

+ 301 fans in 2 weeks

Cost: 0€ !600 648

666 696

790

489

Business & Emotions?

_______________________

Limbic system:Feelings - Trust - Loyalty

Neocortex:Features - Facts - Benefits

20-02-2016 24-02-2016

“The goal of business is to do business with peoplewho believe what you believe” – Simon Sinek

It’s all in your_______________________

Your networkbecomes

your pipeline!

Find the right connection

Human (-) relationships

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Social Reading in 10 steps

1. Google

1. Google

2. Picture

1. Google

2. Picture

3. Summary Linkedin

1. Google

2. Picture

3. Summary Linkedin

4. Posts/likes/retweets

1. Google

2. Picture

3. Summary Linkedin

4. Posts/likes/retweets

5. Groups

1. Google

2. Picture

3. Summary Linkedin

4. Posts/likes/retweets

5. Groups

6. Recommendations

1. Google

2. Picture

3. Summary Linkedin

4. Posts/likes/retweets

5. Groups

6. Recommendations

7. Sharing/comments

1. Google

2. Picture

3. Summary

4. Posts/likes/comments

5. Groups

6. Recommendations

7. Sharing/comments

8. Connections in common

1. Google

2. Picture

3. Summary Linkedin

4. Posts/likes/comments

5. Groups

6. Recommendations

7. Sharing/retweets

8. Connections in common

9. Job/Sector

1. Google

2. Picture

3. Summary Linkedin

4. Posts/likes/comments

5. Groups

6. Recommendations

7. Sharing/retweets

8. Connections in common

9. Job/Sector

10. Small talk/storytelling

Now you can start engaging conversations

How does YOUR

Personal Brandinglook like?

_______________

0474 475 805

How can I help you?Ingrid De Cooman – WerkPlezierCoach @ InspiRei

ingrid@inspirei.be IngridDeCooman

www.InspiRei.be

Ingrid De Cooman

InspiRei