Social Networking - How To Make It Work For You

Social Networking: How to make it work for you

November 18th, 2009Hosted by RCO Career Services Advisors:Elizabeth Lintelman, Kelly Wittrock and

Jennifer Castaldo

Introduction of Career Services Advisors

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Contact us at careerservicesonline@rasmussen.edu

Elizabeth LintelmanCareer Services AdvisorAllied Health

Kelly WittrockCareer Services AdvisorJustice Studies

Jennifer CastaldoCareer Services AdvisorBusiness, Tech & Design, Education

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Social Networking is EVERYWHERE!

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AGENDA

i. Social Networking – why it’s importantii. Tools

iii. Creating profilesiv. How to network

v. Q&A Session“Throughout 2008, Social Networking Sites and Blogs saw more

time spent by users than personal email.” -Nielsen Online

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WHY IT’S IMPORTANT

For YOU:• Another job search resource• A way to create a Professional Image• Allows you to network with people

you normally wouldn’t have the chance to

• Increases your Industry Knowledge• Good way to market yourself• Adds value for you by having the

capabilities of knowing more about whom (employer/individual) you’re interviewing with

• Ability to find companies within the industry

For EMPLOYERS:• Find potential new employees• Unofficial

background/reference check• Branding/Professional Image• Awareness of industry trends• Current employees – keep a

pulse on them

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PROFESSIONALISM

• Activities to avoid:– Disclosing any confidential information– Stating anything “unprofessional”– Personal topics (family, religion, politics, etc)– Careless speech

• Activities to make this successful:– Connect with friends/family in your industry– Let people know you’re looking for a job– Have a positive attitude & be enthusiastic– Be honest and respectful

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PROFESSIONALISM

TOOLS

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TWITTER

Tell everyone you’re looking for a

job!

Search for jobs

RASonlineCSVery basic, simplistic

Follow industry experts

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TWITTER

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TWITTER

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FACEBOOK

Personal Networking Website

• Groups and Pages• Recruiters and hiring managers• Privacy settings

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FACEBOOK - GROUPS

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FACEBOOK PRIVACY SETTINGS

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LINKEDIN

Professional Networking Website

• Build a professional profile• Import your Word resume to your profile• Professional photo – alone!• Headline area of Study/Career Ambitions• Export your profile to PDF

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LINKEDIN

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LINKEDIN

• Keywords - Include in summary• Incorporate work and volunteer experience,

summer jobs, internships, practicum's, etc• Connect with professionals- Alumni, career services

advisors, parents/relatives, friends, internship manager/coworkers, former bosses, fellow students, faculty, college staff, campus work study manager, neighbors

• Keep your profile current

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LINKEDIN

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LINKEDIN

• Search people• Job search• Research companies and career paths• Join groups & discussion forums• Learn lifelong networking skills

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ITEMS TO REMEMBER

• Keep it professional• Network• Personalize everything • Update regularly

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Q&A SESSION

Questions?

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THANK YOU

Thank you for joining us today. If you have further questions, please feel free to reach out

to us!

*Elizabeth Lintelman *Kelly Wittrock *Jennifer Castaldo

careerservicesonline@rasmussen.edu