Social networking for business

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This presentation explains how Companies can use Web 2.0 for promoting their business

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Microsoft Confidential 1WWSMM 2000

Social Networking for Business

Suresh RamaniChief Executive - TechgyanEmail: sramani@techgyan.comOffshore :www.techgyan.comIndia : www.techgyan.in

Microsoft Confidential 2WWSMM 2000

OR

My Experiments with Social Networking

Suresh RamaniChief Executive - TechgyanEmail: sramani@techgyan.comOffshore :www.techgyan.comIndia : www.techgyan.in

Microsoft Confidential 3WWSMM 2000

The Story Blogs

Facebook

Linkedin

Twitter

Q&A

Microsoft Confidential 4WWSMM 2000

Why Blogs The PAL nomination in July 2007

Need to Build Community

Choosing the Right Theme “Partnering for Success “

The Vehicle “LIVE Spaces” http://ramanisk.spaces.live.com

Microsoft Confidential 5WWSMM 2000

Blog Features

Microsoft Confidential 6WWSMM 2000

Blog Features

Microsoft Confidential 7WWSMM 2000

Blog Features

Microsoft Confidential 8WWSMM 2000

Website integration

Microsoft Confidential 9WWSMM 2000

Summarize Blogging Communicate with Community

Thought Leadership

Perception of expertise on Microsoft Technologies

Drives traffic to website

Microsoft Confidential 10WWSMM 2000

The Facebook Saga The WPC 2008 at Houston

Facebook Page for SBSC’s Need to connect with Microsoft

Ecosystem around the Globe Profile “Suresh Ramani”

Visibility for Techgyan Page “Techgyan”

Visibility for IAMCP India West Page “ IAMCP India West”

Microsoft Confidential 11WWSMM 2000

Facebook Features Profile

Personal profile with friends connected

Page Fans can get connected

Group Members get approved

Microsoft Confidential 12WWSMM 2000

Facebook Profile

Microsoft Confidential 13WWSMM 2000

Facebook Posts

Microsoft Confidential 14WWSMM 2000

Facebook Posts

Microsoft Confidential 15WWSMM 2000

Facebook Posts

Microsoft Confidential 16WWSMM 2000

Facebook Posts

Microsoft Confidential 17WWSMM 2000

Thanksgiving Posts

Microsoft Confidential 18WWSMM 2000

Facebook Page Give regular status updates about

Techgyan

Promote Events of Techgyan

Case Studies

Microsoft Confidential 19WWSMM 2000

Facebook Page

Microsoft Confidential 20WWSMM 2000

Facebook Page

Microsoft Confidential 21WWSMM 2000

Facebook Events

Microsoft Confidential 22WWSMM 2000

Blog Integration

Microsoft Confidential 23WWSMM 2000

Case Studies link

Microsoft Confidential 24WWSMM 2000

Promoting the Page

Microsoft Confidential 25WWSMM 2000

IAMCP India West Page

Microsoft Confidential 26WWSMM 2000

SMB Partners Group

Microsoft Confidential 27WWSMM 2000

Summarize Facebook In touch with Microsoft Head Office

In touch with Partners in India and outside India

Visibility for Techgyan and its events

Visibility for IAMCP India West

Microsoft Confidential 28WWSMM 2000

Linkedin Profile Be in touch with Offshore Architects

Give regular status updates

Read Network updates

Communicate with IAMCP India West Group

Join Groups of Interest

Microsoft Confidential 29WWSMM 2000

Linkedin Profile

Microsoft Confidential 30WWSMM 2000

Linkedin Books

Microsoft Confidential 31WWSMM 2000

IAMCP India West Group

Microsoft Confidential 32WWSMM 2000

Job Openings

Microsoft Confidential 33WWSMM 2000

Get Recommendations

Microsoft Confidential 34WWSMM 2000

Give Recommendations

Microsoft Confidential 35WWSMM 2000

Share Documents

Microsoft Confidential 36WWSMM 2000

Company Information

Microsoft Confidential 37WWSMM 2000

Promote Events

Microsoft Confidential 38WWSMM 2000

Blog Integration

Microsoft Confidential 39WWSMM 2000

Summarize Linkedin

In touch with Offshore Architects Connect with Customers, Partners,

Vendors. Vehicle of Communication within

IAMCP India West Group Reference Checks & Job Openings Join relevant Groups Get (and give) recommendations

Microsoft Confidential 40WWSMM 2000

Twitter Newbie on Twitter

Need to figure out twitter

If you are a brand, people will follow Eg. Mallika Sherawat tweets

Become a follower

DELL tweets offers for US Customers

Microsoft Confidential 41WWSMM 2000

Tweets 140 char max

Microsoft Confidential 42WWSMM 2000

Tweets on Linkedin

Microsoft Confidential 43WWSMM 2000

Summary Establish myself as a Thought Leader

on Microsoft Company & Technologies

Contributing factor for IAMCP nomination Microsoft MVP nomination

Vehicle for Communicating with Partner Community.

Microsoft Confidential 44WWSMM 2000

Summary..con’t Techgyan perceived as an expert on

Microsoft Technologies

Drive traffic to Company website

High visibility with Customers (local & offshore) , vendors , partners

Brand Building

Microsoft Confidential 45WWSMM 2000

OR

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