Transcript
IS YOUR WEBSITE OPTIMIZED?HOW TO MAKE YOUR SITE SEARCH ENGINE FRIENDLY
Ahmed ElbortoukalySearch Engine Marketer at CMATwitter:@bortokali
What is “Search Engine Optimization”?
• It is the process of improving the visibility of a website in search engines via “organic” search results.
Define Your Target Audience• Age• Gender• Geographic locations• Income• Their needs(most important)
Keywords Research
Keywords Selection
Competitive Research
Keywords Placement• <title>organic green tea from Star imports organic teas</title>
• Visible Body Text <body> and </body>
• Meta Tags• Images (Alt Text)• Domain & File Names
Link Building• How your pages are
linked together
• Inbound Links(Web pages that link to you)
• Link Anchor Text(the link that is in the link to you)
Content is King (Kong)
• Create a blog. Google, Bing & Yahoo loves fresh content)
• Update your website frequently
• Newsletter
• Customers testimonial
I’m Feeling Lucky
• Read a lot of Books
• Invest in Good Tools
• Write Great Content
• Measure your success or failure
Hire SEO Consultant• Ask for
reference websites
• Discuss goals & objectives(be clear)
• How long would it take to see result?
• Should you start an Adwords
Tools and Resources
SEO Tools
• http://www.google.com/sktool/# (Based on actual Google search queries)
• http://tools.seobook.com/
• http://www.seomoz.org/tools
• http://www.compete.com/
Resources
• http://www.creativemediaalliance.com/blog/
• http://www.semwisdom.com/
• http://www.seomoz.org/blog
• http://www.seobook.com/blog
Your Bonus For Not Napping Free Audit For Your Website
SUBMIT YOUR INFO HEREwww.creativemediaalliance.com/web-audit.html
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