Transcript
Working Together
National Conference
Social media workshop
David Pearce, Direct Marketing and Digital Manager
Daniel Melbye, Online Manager
Quick reminder – everything from today will be on the one link
http://bit.ly/MDCNC
What is social media?
It’s not about technology
It’s not about jargon
Red card that jargon
Not technology!
Not jargon!
What is it about?
It's about
Real peopleSharingTelling stories
It's about everything…
...social media is a revolution
I know this is true, because You Tube told me, see
http://youtu.be/3SuNx0UrnEo
Need more proof?• Social media has overtaken pornography as the number 1 activity on the web
• Facebook has 30 million UK users - that's nearly half of everyone! (March 2011)
• 50 million tweets a day! (Feb 2010)
• 20% of tweets – or roughly 83 messages per second – contain a reference to a product or brand
And it’s not just the kids
It’s for grown ups!
What we using now
In the (near) future? You decide
Red card anyone?
How we are using social
•Reaching new supporters, just be being there
•Talking with supporters, sharing news, knowledge and updates
•Telling stories to the world – ‘digital storytelling’
Examples A few highlights pretty much selected at random from the big three
FacebookThis month we had our most commented on story ever
7462 ‘impressions’
29 comments
50 ‘likes’
FacebookResearch news is also very popular
Facebook is great for supporting volunteers & fundraisers
Campaigning tweets - DLA
Campaigning tweets – news media
Campaigning tweets - politicians
Our 1st You Tube campaign• Promoted on Facebook, twitter, by email and on our website.
• A campaign to secure a patient registry, worth $50,000, to help children across the globe living with congenital myasthenic syndrome
• Did you see it?
Would you like to see it?
How are other people using social media
Now a really great example how different social media can work together for one goal – to get running water in a village in Africa
A confession!The last four slides were stolen from AJ Leon. Thanks AJ!
What next?
What ideas do you have?
What do you want to see?
THE END
Thank you (Did I mention we do fundraising?)
top related