Social media workshop for RWJF Clinical Scholars #rwjfcsp2014

#rwjfcsp2014

Social Media: Friend or Foe? RWJF Clinical Scholars Social Media Training

Joyce Lee, MD, MPH Doctor as Designer Twitter: @joyclee

Open the homework http://bit.ly/rwjfcsp2014

Sign up for and open:

Twitter, Hootsuite, Buffer, Bulk Buffer, Tweetdeck, and Little

Porkchop

JAMA Pediatrics Social Media Editor

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How do I tweet? How do I change privacy settings until I

feel comfortable tweeting?

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What are the interface differences between Facebook,

Linkedin, and Twitter?

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What platforms are good for

engaging the public vs. research professionals?

73% of adults are on some kind of social networking site

Pew Internet http://goo.gl/oP5bKZ

67%

20% 15% 16%

13%

71%

22% 21% 18% 17%

Facebook LinkedIn Pinterest Twitter Instagram

2012 2013

Social Media

Site Use (%)

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How is content is presented on different social media channels?

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How can I be efficient with social media? How do you stay on top

of important feeds?

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How do I balance professional vs. personal use of social media?

Should I create 2 accounts? What is the right balance of professional

and personal tweets?

When a physician asks, “Should I post this on social media?” the answer does not depend on whether the content is professional or personal but instead depends on whether it is appropriate for a physician in a public space

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What are the do’s and don’ts of social media?

Remember HIPAA!

Don’t talk about patients, even in

general terms

If you wouldn’t say it in an elevator, don’t say it online

http://goo.gl/ZD2Rl6

“Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’t Reveal”

Follow the 12-word Social Media Policy from the Mayo

Clinic

http://goo.gl/kxNca2

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The experience was underwhelming, I suspect

because I am a Twitter novice and don’t have many followers. How do you build a following?

Followers:

Tweet frequently. Have something interesting to say.

Livetweet events and breaking news. Find & follow people who share your

interests. Join the conversation.

Give more than you ask for. Join tweetups and Twitter chats.

Be yourself.

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How do you optimize the impact of social media use?

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How do we alert media about our research and work?

59% of journalists are on Twitter

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How do create a social media presence and brand yourself?

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How do you sell yourself in a humble and professional way? What is the balance between informative and obnoxious?

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How do you use Twitter to continue research discussions?

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What are tips for relating complex concepts to the media without your work getting used to portray an inaccurate point?

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How do you partner with creators of new media (apps) to provide health promotion interventions?

#quantifiedself #mhealth

#dataviz

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How do you effectively engage on social media?

Nightscout #wearenotwaiting

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Previous academic climates would never allow the reporting of results without proper peer review. How do you see social

media fitting in with or breaking that norm?

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How do you develop a media campaign? How you harness

harness social media for changes in community health through research dissemination, data collection, and building momentum for initiatives

(social movements)?

Articleurl&utm_campaign=social_42414&utm_medium=email&utm_source=healthdesignbyus Articleurl&utm_campaign=social_42414&utm_medium=twitter&utm_source=@healthbyus Articleurl&utm_campaign=social_42414&utm_medium=facebook&utm_source=healthdesignbyus

Then use a shortener like Bitly.com

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Wise words from one of your very own:

I believe it is likely inevitable that all

of us will need to learn how to tweet about our research and topics that are relevant to our

careers

Thanks to: University of Michigan RWJF CSP

The network on Twitter Jianqi Chen, Wei Wang

I love twitter

Follow @joyclee & @healthbyus http://www.doctorasdesigner.com/

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