Social Media Use in 4‐H Activities

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Internet Use in 4 H Activities ‐

2010 Western Regional 4-H Leader's Forum

Fahzy Abdul-RahmanFamily Resource Management

Extension SpecialistMarch 11-14, 2010

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Outline

• Motivation: Why the Internet– Risks – Safety – Why work … we have good program

• Internet as tools: 1. Marketing and Communication2. Training

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What we Plan

to Cover Today!

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Types of Social Media Marketing (SMM)

a. Content-basedb. Personality-

based

c. Interest-basedd. Fantasy-based

a. Content-based SMM

• Focuses on the content to be posted and passed around: blogs, videos, photos, news stories, podcasts

• Or bookmarks to the content

• Feeds viral marketing

Content sites

Bookmarking sites

b. Personality-based SMM

• Consumer companies create character profiles, but may not be the best marketing for IT companies

• IT consultants create professional profiles

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c. Interest-based SMM

• Communities form around topics of interest, such as message boards and specialty search engines

IT marketers must get into these conversations

Maybe social bookmarking sites fit into this category, too

d. Fantasy-based SMM

• Virtual worlds, inhabited by avatars, allow fantasy lives that marketers wish to be part of—Apple, IBM, and other companies already play

• Kids have their worlds, too, but IT marketers can safely ignore them

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Note: marketers can safely ignore kids

• MARKETING: As kids get savvy, retailers aim to hook 'em early

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Note: marketers can safely ignore kids

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Motivation 1: Expansion

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• Quick• Reliable messengers

• Feedbacks creates buzz

1. You e-inform your network

2. Your network e-inform theirs

3. … and so on … in minutes

How and Why?

People + Message + Internet = social media marketing

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Motivation 2: High Returns on Investment

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Local Twitter Success Story

• By Davonna Lowry, Bernalillo county 4-H Leader:– Set up a twitter account for our family business – Created relationships with various people. – Attended social media workshops and meeting

these people face to face. – Krispy Kreme: Back to Albuquerque – Each 4-H member would be teamed up with a

media personality and a non-profit charity.

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Local Twitter Success Story

• Thanks 4-H students - they did a great job decorating KKD-themed cakes! Come by the new factory on Ellison and take a look!

11:18 AM Dec 8th, 2009• County 4-H program really stepped up with

some great cake decorations! We will have them on display all day!

6:20 AM Dec 8th, 2009

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Goals

• Driving traffic to our site – expertise?• Create social media presence

• Provide tools for 4-H members– Building your network

• Connect your state/local networks with national [international] network

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Embrace the Chaos!

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Social Media

Marketing Funnel

Where and what do you see your

role here?

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Social media marketing can be planned

• Choose interesting topics for your stories—just like good old public relations

• Use good titles and descriptions — just like search marketing

• Make it easy to bookmark, unless you think that’s cheesy

<title>

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Training

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Training

• Telstra: 40,000+ Employee Company Trains its Employees on Social Media– Intro & 3R

• University of the People (UoPeople) – a tuition-free, non-profit online academic institution

• The Wikibooks project– began in 2003, – To create open source, CC-licensed textbooks– Over 38,000 pages of free textbooks

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NMSU-supported

• Centra • Second Life• YouTube• Second Life

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Training: Centra• Virtual or "live" classroom events• Live limited interactive– Internet speed!

• May be recorded• Together with documents, e.g. Powerpoint• http://eplace.nmsu.edu

3/18/09 CES_4H Curriculum Meeting Mindy Turner 00:54:41 Playback 12/11/08 CES_4-H Curriculum Update Amy Zemler 00:51:30 Playback 5/21/07 CES_4H Diplomat Meeting Amy Zemler 00:00:13 Playback 12/6/07 CES_4H Hall of Fame Induction Sonja Serna 00:31:27 Playback

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Training: Centra

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Training: iTunes

• Recorded• Less Interactive• High-quality video• Demonstration

If you need assistance with iTunes please contact the NMSU Help Desk at 646-1840 or help@nmsu.edu.

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Training: iTunes

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Training: Youtube

– Ratings– Inputs– Correct formatting – e.g. MP4

Social-Media Marketing tool too!

Social-Media Marketing tool too!

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Training: Second Life

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Risks and Safety

• Invasion of Privacy– Repackaging of user data – hot commodity for

commercial purposes– A typical agreement– Where we live, interests, activities, age, based on your

friends if not yours, … .– Add more data ~ survey! – boss, future employer, parents

• Exposure to Inappropriate Material• Being Harassed• Financial: Credit card

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pleaserobme.com

“The danger is publicly telling people where you are. This is because it leaves one place you're definitely not... home.”

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Risks and Safety

• For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License").

• We allow advertisers to select characteristics of users they want to show their advertisements to and we use the information we have collected to serve those advertisements.

• We may use information about you that we collect from other Facebook users to supplement your profile (such as when you are tagged in a photo or mentioned in a status update).

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Risks and Safety: What To Do

1. Obtain Safe Surfing Programs2. It's Okay to Keep Secrets3. Have an Internet Contract4. Obtain a Free Email Account5. Report Sexual Exploitation6. Use Family Filters on the Search Engines

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Internet Use in 4 H Activities ‐

2010 Western Regional 4-H Leader's Forum

Fahzy Abdul-RahmanFamily Resource Management

Extension Specialisthttp://aces.nmsu.edu/ces/mymoney |

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