Social Media Usage by Telecommunications Companies in Nigeria

Social Network AnalysisTelcoms Company in NigeriaBy Jide Ogunleye

Networks in Nigeria Etisalat Nigeria MTN Nigeria Airtel Nigeria Gloworld

Social Network Sites in Use Facebook Twitter Youtube Google Plus

Facebook PagesFacebook Pages are for businesses, organizations and brands to share their stories and connect with people.

Facebook PagesFacebook Pages can be customized by adding apps, posting stories, hosting events and more.

Facebook PagesFacebook Pages allows you to Engage and grow your audience by posting regularly.

People who like your Page will get updates in their news feeds.

Usage of Facebook By Telcos

  Etisalat Nigeria

MTN Nigeria

Gloworld Airtel Nigeria

Likes 233,167 817,661 118,977 294,571

Virality 3,473 9,494 14,571 23,021

Usage of Facebook By Telcos

Etisalat MTN Airtel Glo0

100,000200,000300,000400,000500,000600,000700,000800,000900,000

ViralityLikes

Etisalat Facebook Usage Etisalat Nigeria is ranked number 3, having over 233,000 fans on Facebook and over 3,000 people talking about it.

MTN Facebook Usage From the current statistics, MTN Nigeria is leading on the number of likes but not so much in terms of virality, having about 9,000 people talking about it.

Airtel Facebook Usage Airtel Nigeria happens to be doing very well on Facebook, having the second highest number of fans and the highest number (23,021) of people talking about it.

Glo Facebook Usage Gloworld has the lowest fan base in the telecoms industry with less than 120,000 likes, but high level of virality, having over 14,000 people talking about them.

How can we increase fan base on Facebook for Telco?

How can we increase fan base on Facebook for Telco? Promoted Stories/Post Announcement by the Brand Latest Events Engaging the targets

Promoted Stories/PostPromoted Stories/Post can be a status message, event, post, note or even an image you wish to reach more targets.

Promoted Stories/Post are usually paid for, unlike other post which are free.

Promoted Stories/PostRecent research has proven that the reason why Airtel is doing so well is because most of their post are promoted. Hence, giving them a wider reach and larger fan base on Facebook.

Announcements by the brandAll announcement and publications should be made available on the fan page.

For example, the recent ban of promos by NCC should also be posted on the page

Latest EventsThe Facebook page should be a one stop spot for customers to find almost all what they need to know, especially upcoming and past events.

Engaging the TargetsEngaging your targets is one of the best way to increase the fan base.

Engagement can come in the form of asking certain questions and rewarding fans who participated.

People like it when they have personal connection with a brand, so when a customer ask a question/complain, providing a personalized response to the user would make him more loyal to the brand.

TwitterTwitter is a micro blogging platform that allows brands and people share short messages

TwitterUsers following a brand will see the latest tweets(messages) posted by the brand on their timeline.

Followers can decide to retweet or reply a tweet.

Usage of Twitter By Telcos

  Etisalat Nigeria

MTN Nigeria

Gloworld Airtel Nigeria

Tweets 18,994 14,282 2,680 3,218

Followers

36,254 149,954 15,257 11,864

Usage of Twitter By Telcos

Eti-salat

MTN Airtel Glo0

20,00040,00060,00080,000

100,000120,000140,000160,000180,000

FollowersTweets

Etisalat Twitter Usage Etisalat Nigeria is ranked number 2, having over 18,000 tweets and 36,254 followers

MTN Nigeria Twitter Usage MTN Nigeria is leading on Twitter, with 14,282 tweets and 149,954 followers

Gloworld Twitter Usage Glo has 2,680 tweets and15,257 followers

Airtel Twitter Usage

Airtel Twitter Usage Airtel Nigeria has 3,218 tweets and 11,864 followers

How can we increase followers on Twitter for Telco?

Followers can be increased by: Thanking your followers Staying Active Engage and Contribute Hash(#) Tagging It should not always be about the Brand

Thank Your FollowersThanking new followers shows them that you value them, and they are not following a media engine, but rather connecting with the brand.

Stay ActiveLet your followers know you are there.

Ensure to post often, share interesting articles, pictures or even videos.

Just something to create an entertaining break and make people smile.

Engage and ContributeEnsure that it is not just the brand that is talking so it does not look like a one-way communication.

Retweet tweets you find interesting. This is usually done by starting your tweet with “RT @username” where @username is the Twitter handle of the user being retweeted.

Hash(#) Tagging A brand can start its own #hashtag or engage in other conversation using the #hashtag.

This is done by prefixing the hash mark (#) to keywords within your tweets.

Hash Tagging is a great way to create large conversations with a larger community.

It should not always be about the Brand

The brand does not have to be at the center of every tweet made.

The goal should be to become part of a larger community, and engage others to respond.

Otherwise the brand will appear to be just another sign post that will get lost in the noise.

YouTubeYouTube allows billions of people to discover, watch and share videos.

Usage of YouTube By Telcos

  Etisalat MTN Nigeria

Gloworld Airtel Nigeria

Subscriber 1,378 345 155 385

Video Views

1,116,288 160,468 25,637 539,334

Usage of YouTube By Telcos

Eti-salat

MTN Airtel Glo0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Video ViewsSubscribers

Etisalat YouTube UsageEtisalat has 155 Subscribesrs and 25,637 video views on YouTube.

Gloworld YouTube UsageGloworld has 1,378 subscribers and 1,116,288 Video Views

MTN YouTube UsageMTN Nigeria has 345 subscribers and 160,468 Video Views

Airtel YouTube UsageAirtel Nigeria has 385 subscribers and 539,334 Video Views