Social Media Training at Duke

Social Media Workshop

Duke University Social Media Training2.16.12

What is social media?

Social media is a conversation onlineWho’s talking?

Social media is NOTControlledOrganized“On message”A strategy or a tactic – it’s simply a channel

Social Media is Powered by…

Social networksNews and bookmarkingBlogs and microbloggingVideo and photo sharingMessage boards and forumsWikisVirtual realitySocial gamingRelated: RSS, iTunes, and podcasts

Social networks and blogs: Top online destinations

4 in 5 active Internet users visit social networks and blogs

Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet

Americans spend more time on Facebook than they do any other U.S. website

53% of active adult social networkers follow a brand, while 32% follow a celebrity

Sourse: Nielsen

http://youtu.be/3SuNx0UrnEo

Personal vs. Professional

Two options:• Separate profiles/accounts• Use privacy settings

Best practices• Use privacy settings, but don’t trust them• Have good values and good sense• Create an online persona and be real

Remember: What happens on social media, stays on social media

Get Started: Blogs

http://sites.duke.edu/

Get Started: Blogs

• Create content as posts or pages in WordPress• Share the URL in other social media• Let others know about your social media links

Get Started: Blogs

People don’t ‘visit’ websites anymore.

Share your content where the people are…

Twitter = 200 million usersFacebook = > 800 million users

Get Started: Sharing content

• Creative Commons– http://creativecommons.org/

• Short URLs– http://tinyurl.com– http://goo.gl– http://bit.ly/

Get Started: Twitter

Get Started: TwitterTwitter glossaryTwitter Term Meaning

Tweet A post or update, under 140 characters

RT Re-tweet. This means the tweet is sharing something that someone else already posted.

@ This @ symbol is used in front of a username to direct that user’s attention to your tweet.

# or Hashtag Hashtags are a standard way to follow a discussion about a trend, event or topic. This allows for searchability.

Twitter Trending Keywords and hashtags that are mentioned on Twitter become trends – can be based on geography.

http://twitter.com/#!/search?q=%23socialduke

Get Started: Twitter

https://twitter.com/dukecit

Get Started: Twitter

• Some additional tips:– Public or private?– One account or more?– Use mobile devices– Follow others to get followers

Get Started: Twitter

Get Started: Facebook

http://www.facebook.com/DukeUniv

Get Started: Facebook

What is the deal with this button?

Get Started: Facebook

http://www.facebook.com/help/privacy

Get Started:Facebook

Get Started: YouTube and Flickr

• YouTube is social sharing for videos• Flickr is social sharing for photos

Get Started: What else?

Questions/Resources

• Lynda.com• socialmedia@duke.edu• http://socialmedia.duke.edu/

ContactCara Rousseau919.491.5018Cara.rousseau@duke.edu@CaraRousseau