Social media revisited unbranded

SOCIAL MEDIA REVISITED

DAMIEN STEINER SMITHSOCIAL MEDIA CONSULTANT

GUERRILLA SOCIAL MEDIA

Guerrilla Who?

US Navy

Legal Insurance Sales

Founder Guerrilla Social Media Co-Organizer Social

Media @ the Beach Co-Founder Social

Media Club Virginia Beach

Web Results

Search Results

SEO for free

Think differently

About Social Media

Build online relationships

Expand your brand through

Word of Mouth

Current Marketing

Embrace Change

Inevitable Change

What is this Change

Direct Selling

Direct Buying

I Need A Better Website

Hit the Road

Social Statistics

FACEBOOK = 500 Million Users

The Average Facebook User has 150 Friends

25% Of Facebook Users use Mobile Apps

Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009

3 Reasons to Get Social

Connect With People

Share Information

Increase Online Exposure

What is Social Media??

UNSELFISH Sharing of Information

Becoming More Efficient Communicators

Building MEANINGFUL and Efficient Relationships in an Online Environment

SPHERE OF INFLUENCE MARKETING

PEER GROUP MARKETING

YOU

friend friendcolleagu

e

colleague

friend

friendLoose

Associate

friend client

friend

client

YOUR ONLIN

E BRAND

Colleague

Friend

Random Person

Potential

Client

No More Cliches

Sphere

Ties That Bind

You

Fellow Busines

s Person

Potential

Client

Social Evolution

Choices

What is Social Media 4 Business

Sales Force Expansion

Long Term Relationship Management

Customer Service

Brand Management

Capturing Top of Mind

oYou Talk about Businesso Sales, Specials, Happeningso New Lawso Buying Tipso Stories

oFriends Passively Observe oYou End up in Top of Mind

oTheir Friends Talk or Ask

oYou Get a Referral

Old Friends = New Referrals

New Aged Customer Service

Reflect Your Values

Your Online Social Strategy is the Digital You

Your Personal Values Should Manifest in the Digital World

Be Genuine – If Not People will Detect it and you are DONE.

CONTENT IS ABOUT YOU

RELEVANT IS ABOUT THEM

What is Relevant Content?

The Law of Self Regulation

Facebook Basics

Personal Social NetworkShare Your Life

Family Friends Hobbies Business

80/20 – ish Rule 80% Personal Content 20% Professional Content

Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.

Facebook Must Do’s

Categorize Your Friends! Categorization simplifies

the usage of privacy filters

Set Privacy Filters to Your Comfort Level

ENGAGE OTHERS! Post comments on

friend’s updates People Share info

because they want to be acknowledged

Use the LIKE Button!

Facebook Don’ts

DO NOT SPAM Overposting Business Repeatedly Sharing

Games and Applications with Non-Users

Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)

Repeatedly send Fan Page Suggestions to Friends

Twitter Basics

Personal Social Network with STRONG Business Potential

Efficiency is King 140 Characters isn’t much

80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop

Twitter Tips

@ = MENTION

@DAMIENSS

RT = RETWEET

RT @717REAL

# = HASHTAG

#HRVA

Twitter Don’ts

DO NOT SPAM Overposting Business

Connect Facebook to Twitter and Expect it to Run Itself

Don’t Friend Every Follower Spammers Bots Scammers Adult Entertainers

LinkedIn Basics

Professional Social Network

Your Professional Portfolio Experience Specialties Recommendations/

TestimonialsMore than just a

place to find work.

LinkedIn Tips

Have a 100% Complete Profile

Ensure that Multiple Email addresses are attached to your account

Seek Strategic Connections Weekly

Write Recommendations Weekly

What is a Blog?

A Blog is whatever YOU want it to be!

Your Blog is your perspective on life

Establish yourself as an Expert

Set yourself apart from the competition

Blog Why??

Blog to capture SEO There are THOUSANDS of

Online Searches, YOU want a piece of that

Blog about: Industry News Hobbies Local Events and News Business improvement

tips

Blog Where??

WORDPRESS.COM

Web Hosted Free Tons of

Plug-ins/Widgets.ORG

Software You Host (ex.

GoDaddy) More Customization More Plug-ins

Traffic is the Key

Your

Blog

Direct Invite

i.e. Biz Card

Social Sphere

Organic Searches

Website

Multimedia Strategy

Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients Email Messages to solid referrals in a video format Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible

HOOTSUITE

Updates Facebook, Twitter,

Linkedin, AND Wordpress.com

Scheduled updates to all social networks –tweets,

FB UpdatesUpdate Fan PagesFriend and Follower CategorizationNo Downloading

required

QUESTIONS?

DAMIEN STEINER SMITHGUERRILLA SOCIAL MEDIA757-748-6856Damien.smith@guerrillasocialmedia.comwww.guerrillasocialmedia.com