Transcript
Sunny Side Up Music FestivalSocial Media Recap
Presented By: Melissa DiVietri
Melissa DiVietriSocial Media Consultant
Founder of DI Designs Studio 32 social media networks: @missydi
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“ Sunny Side Up is a tropical two-day music and culture festival that takes place in one of the most beautiful places in the world, the island of Bali.
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SOCIAL MEDIA REPORT
▰ Location intelligence technology▰ Real time social media data ▰ Influential people who attended ▰ Optimizing current social media profiles▰ Increase brand awareness and engagement▰ Hashtag reach and engagement
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Location IntelligencePublic Data From Social Media
REAL-TIME DATALocation Intelligence tool pulls networks including Twitter, Instagram, Facebook and YouTube.
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Public posts in real time from users that are at the music festival
White
Is the color of milk and fresh snow, the color produced by the combination of all the colors of the visible spectrum.
EXACT LOCATION OF WHERE USER WAS STANDING
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HIGHEST ENGAGED USER - INSTAGRAM
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FACEBOOK OPTIMIZATION: RECOMMENDATIONS
Insta
Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange.
BUY TICKETS:
Include ticket link to purchase in real time
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REPURPOSE ATTENDEES FROM PAST EVENTS
Add YEAR 2016 to titles // post 2017 ticket link and pin to these old events OR remove events entirely to avoid confusion.
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INSTAGRAM OPTIMIZATION: RECOMMENDATIONS
Change Bio To “Follow recap of #SSU17 by visiting this link”
Change link to bit.ly to track social media link clicks.11
ENGAGEMENT AND REACH
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HASHTAG REACH #SSU17
Instagram 26.9k Photos
Hashtag was being used by unrelated content
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Thank you for bringing people together from around the
world to your music festival.
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NEXT STEPS: LET’S WORK TOGETHER
Content Curation Produce professional video recap of the festival; development of assets to post after event, content to use on website and blog.
Social Media AuditReview current social media profiles to provide recommendations on optimizing profile, update event pages and improving ticket sales.
Real-Time Posting Amplify high res content in real time to social media networks to encourage engagement of festival goers.
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Affiliate Marketing Social media street team to share facebook event link with target audience in that location of the world.
Advertising Development of facebook and instagram advertisements to convert social media followers into ticket sales.
Street TeamActive music enthusiasts that share, repost and invite to event page. Street team would coordinate posters and social media shares.
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