Social Media @ Pioneer - South Central College Sessions/So… · Farmer Engagement . 5 Organization Engagement . Social Media @ Pioneer . We Use Social Media to: •Build relationships

Social Media @ Pioneer Curt Hoffbeck Field Agronomist

Eastern South Dakota & SW Minnesota

22% of time online

is spent on social media

More than 140 million active users,

sending 340 million tweets daily

901 million monthly active users 54% monthly users access it via a mobile device

106.7 million unique visitors per month

Farmer Engagement

5

Organization Engagement

Social Media @ Pioneer

We Use Social Media to: • Build relationships with our growers and associations • Provide information and resources to our growers; especially

agronomy information. • Give employees a way to share Pioneer news/information • And more!

Account Followers

Pioneer Twitter 10,700+

BU Accounts Combined 3,500+

As of 11/1/2012

Encourage You to Utilize the

Flipboard App

• Better user viewing experience of Twitter

• Reads like an electronic newspaper

• Makes Tweets come to life and more interactive

• Pictures

• Videos

• Links to PDFs

• Links to more information on your website.

– i.e. www.pioneer.com

Manage all your business and personal favorites in one

place.

• Key Twitter Accounts You Post to or Follow.

What Twitter Can Be!

Encourage You to Utilize the

Flipboard App

• Better user viewing experience of Twitter

• Reads like an electronic newspaper

• Makes Tweets come to life and more interactive

• Pictures

• Videos

• Links to PDFs

• Links to more information on your website.

– i.e. www.pioneer.com

Manage all your business and personal favorites in one

place.

• Key Twitter Accounts You Post to or Follow.

What Twitter Can Be!