Social media Panel Laurier

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Social Media NOT a fad it’s a REALITY Communities and

conversation !

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IdeasBrand

Transition to Web 2.0 plus

The Big 4.5 + Tools/Platforms

Other Tools/Platforms

Case Studies

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Social MediaDescribes the online tools that peopleuse to share content, profiles, opinions,insights, experiences, perspectives andmedia itself, thus facilitatingconversations and interaction onlinebetween groups of people.

- Brian Solis, author

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Brand

A brand is a person’s gut feeling about a product, service, or organization

• Brand is not a logo• Brand is not an identity• Brand is not a product

Your Branding Worksheet

1.What is Your Vision?

2.What is Your Purpose?

3.What Are Your Values and Passions?

4.What Are Your Goals?

5.What Are Your Brand Attributes?

Your PersonalBranding

Worksheet

6. What are your are Strengths?

7. How Do Other People Describe You?

8. What are your Weaknesses?

9. Who Is Your Target Audience?

10.What Differentiates You From Your Competition?

1. Can you explain in less than 15 seconds what value

your brand provides the world?

2. Can you explain in less than a minute your vision for

your brand?

3. What are your 3 biggest challenges and what are you

doing about them?

4. What are the 3 biggest opportunities and how are

you planning to exploit them?

5. Do you spend time each week on your own

development?

10 Questions to Develop Your Brand

6.Would you follow your blog?

7.Would you follow your tweets?

8.Are they representative of the brand personality you

are trying to portray?

9.When was the last time you ordered secretly from your

company - and were you wowed!

10.What three words would a new customer and an

existing customer use to describe your company?

10 Questions to Develop Your Brand

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What is your brand?

What is your brand saying?

Why should their brand be a part of your brand?

Why should I be a part of your

conversation?

Web 1.0

• Static• Centrally Managed• Slow to Change• Unidirectional• Tech Heavy

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Web 2.0

ListenParticipateUnderstand

Engage

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Credible Web

Presence

What is relevant?

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On-DemandPersonalEngaging

Networked

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Own your presence online

Passive and active job

seekers funneled and connected into to the your

community

Social Media Recruitment FunnelFeeding a Talent Pipeline

Linked to Traditional Methods

companyabc.com/employment19

• Google - Google.com/alerts• Blog posts – Technorati.com• Blog comments – backtype.com• Discussion boards - boardtracker.com• Twitter – search.twitter.com

Reputation ManagementContent that is created on one website can travel to

others and people can comment on you instantaneously. 

Do you know what people are saying about you?

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Sources of HiresEmployment Website 21% - 55%

Referrals 19 % - 28%General Job Boards 11% - 15%

Search Firms 8% - 10%Campus Recruiting 2% - 8%

Other 6%Niche Job Boards 6% - 12%Social Networking 5% - 8%

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Job “Board” Transition

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Relationship Recruitment

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Get InvolvedWeb 2.0" strategies,

likens it to the JFK saying about duty - only in this context

it's,

"Ask not what your social network can

do for you, but what you can do for it."

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Social Rules

1. Know why you are there or want to be2. Have a strategy and optimize your work3. Publish Sticky Stuff or Parish4. Socialize on the right platforms5. Engage6. Have FUN !!!

POST Method

PeopleObjectiveStrategy

Technology

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Social Media Platforms

Adoption

800+ million active users

190 million active users

150 million members

If Facebook were a country, it would be the 4th largest.

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The BIG 4.5 + Platforms

LinkedIn Statistics• 2 million join every month, about 1 new

sign up per second

• Average age – 41

• Average Household income $110,000

• 64% Male

• 95% college educated

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Facebook Statistics• 57% Household Income above 60K

• 54% have a college degree or more

• 6th most traffic site in the USA

• Over 65 billion page views per month

• 1 in 2 visit Canadian are on Facebook

• Average books user visit 4 – 6 times/day33

You Tube Statistics• Every Minute 10 hours of video is uploaded

to You Tube

• Half of all You Tube users go to You Tube at least weekly

• Half of You Tube Users will share video videos with friends and colleagues

• More content is uploaded to YouTube in 2 months than have been aired on ABC, NBC, and CBS since 1948

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Twitter• ¼ of internet user update share their

status online

• Over 140m tweets per month

• 460k accounts created per day

• 51% of active Twitter users follow companies, brands or productson social networks

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Additional Platforms

Classifieds TodayOver 3M unique

Canadian visitors every month

• Over 9B page views/month• 30M unique visitors• 9th place overall in N.A.• Over 3M new job listings/month

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Nuts from the beginning

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Nuts from the beginning

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Social Rules

1. Know why you are there or want to be2. Have a strategy and optimize your work3. Publish Sticky Stuff or Parish4. Socialize on the right platforms5. Engage6. Make it networked

Own it! Your name is your brand

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The answer = vanity search SEO

What do people see when they Google

“Your Name”?43

Strategies for owning it• Determine your keyword your name, nick name, short

name, married name, which do you need to own?• Buy your domain and a build simple website or blog• Create social media profiles using your keyword

name• Blog positioning your credibility, personality or

expertise/thought leadership• Twitter• Comments, ratings, review (using your keyword name,

no alias)

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Monitor your brand, your name

• Set up Google alerts

• Monitor Twitter mentions

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Integrating social to your brand

Include in your contact info:– You.com website url– Blog url– LinkedIn url– Attach a copy LinkedIn of your recommendations– Any other social profiles used for business

(Twitter)

And be prepared to be Googled…46

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What is your Superpower !

Step 1 - STOP being Canadian &TELL the world your superpower!

Step 2 – Used the power of social media to get you message out!

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How do you get the message out?

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Mark R. Thompson

www.linkedin.com/in/markrthompsonwww.twitter.com/mckinlysolns

www.slideshare.net/mckinleysolutions www.flickr.com/photos/mckinleysolutions

w: www.mckinleysolutions.come: mark@mckinleysolutions.com

t: 888-769-1577 X222

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