Social Media Matters

a presentation by Ian Capstickto the Quebec Community

Groups Network

Social Media &Community Building

on a shoestring budget

2005: 60% of traffic came from Google 2009: 65% comes from social media

- Véronique Marino at #rendezvous09 Citizens Media Conference

0 15 30 45 60

Very believable

Somewhat believable

Not Very believable

Not at all believable

I’m not sure

Private Initiation Corporate Initation

0 18 35 53 70

More

Same

Less

Is this budget for social media more or less than what it was last year?73%

15%12%

No budgetSocial Media BudgetRefused

Do you have a budget devoted specifically to social media?

During BC election the Tyee asked its’ audience to donate to cover the costs of election coverage. They thought they could raise $5000.

They raised $25,000.

- David Beers, founder of the Tyee, #rendezvous09

This is not social media.

This is social media.

worldwide R E A C H in an instant

Where it all started

“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology.” - Wikipedia

Infinite connections, yet only some matter

Connected conscious, global intelligence

Connecting Canadians

Humans gather

Unfamiliar territory

The cocktail party principal

Diversity of opinion

Power of the crowd vs. power of one

Finding the right tools: fish or build?

Social media salad

Facebook

YouTube

Wikipedia

Twitter

Linked In

Flickr

Social media work-flow

Key to success

New growth area

Social Media building materials

“Customers can evaluate the worth of products and services at levels not possible

before. Employees share formerly secret information about corporate strategy,

management, and challenges. To collaborate effectively, companies ... have no choice but

to share intimate knowledge...”- Don Tapscott, author & researcher

Social Capital Creation

Social Capital Evaporation

Trolls and other demons

the iPhone “ it ” factor

ideas matter to those who create them

Perspective is everything

If you can’t count it, it didn’t happen

Keeping your eye on the goal

Social media crash diet?

Don’t get it? Ask the community

Remember the “cocktail party” principal