Social Media Marketing Tools
Post on 11-May-2015
652 Views
Preview:
DESCRIPTION
Transcript
© Copyright Scott Design Inc.
Online Marketing: Getting Started with Social Media
Business Professionals of Santa Cruz County
Meetup • July 22, 2009
Quick introduction • Kirsti Scott, Founder and Creative Director at Scott Design • 20 years of experience in design and marketing • Scott Design creates integrated marketing programs • Our clients are technology and B2B companies
© Copyright Scott Design Inc.
What’s the big deal about online search? • 92% search online
before making decisions • Search engines !nd
content, categorize it, and connect people with what they need
• Try to rank in the top 10 for search terms by creating useful content, using words your customers use
© Copyright Scott Design Inc.
Online Marketing • Websites – can cost from $1,000 to $250,000 • E-mail, banner ads, video, Flash demos – design costs • Social networks – no hard costs, just the time to write
© Copyright Scott Design Inc.
Bene!ts of Social Media Marketing • Lets you control online information about your company • Drives traffic to your website through links • Improves your search engine rankings • Lets you join the conversations already going on online
© Copyright Scott Design Inc.
© Copyright Scott Design Inc.
Social Networks Overview
Social Networks
© Copyright Scott Design Inc.
Top free tools – these provide a great foundation • LinkedIn • Facebook • Twitter • Blogs • Local search engines • Yelp
© Copyright Scott Design Inc.
© Copyright Scott Design Inc.
A business network with 41 million members in over 200 countries and territories
around the world.
LinkedIn Pro!le
© Copyright Scott Design Inc.
• Online resumé
• Send messages or add members to your network
• Ranks high in search engines
LinkedIn Company
© Copyright Scott Design Inc.
• Brief company overview
• Lists your employees who have pro!les
• You and customers can !nd each other
LinkedIn Answers
© Copyright Scott Design Inc.
• You can ask questions and answer others
• Great way to interact with your peers and potential customers
LinkedIn Group
© Copyright Scott Design Inc.
• People with a common interest
• Join in discussions or share news and events
• Get a daily e-mail with discussions
© Copyright Scott Design Inc.
Facebook helps you connect and share with the people in your life.
Facebook Pro!le
© Copyright Scott Design Inc.
• For work and/or personal use
• Connect with “friends”
• Posts on your wall appear on your friends’ walls
Facebook Group
© Copyright Scott Design Inc.
• A place to join in discussions or share news and events
• Posts appear on all members’ walls
Facebook Fan Page
© Copyright Scott Design Inc.
• For a company, celebrity, or product
• Post events, news, discussions
• All posts appear on fans’ walls
© Copyright Scott Design Inc.
Twitter is a service for friends, family, and co–workers to communicate and stay connected
through the exchange of quick, frequent answers to one simple question:
What are you doing?
Twitter Pro!le
© Copyright Scott Design Inc.
• Post short messages
• Follow messages from others
• Share links, news, and events
Twitter National
© Copyright Scott Design Inc.
• Connect with customers through discussions, service, product news, contests, tips, and more
Twitter Local
© Copyright Scott Design Inc.
• Announce specials, location of their food trucks
• Expanded local business and now going into other cities
Twitter Charity
© Copyright Scott Design Inc.
• Raise awareness
• Created event that raised $250K in one day
• Share videos of drilling wells in Africa
© Copyright Scott Design Inc.
Blogs
A website, maintained by an individual or organization, with regular entries of commentary,
descriptions of events, or other material such as graphics or video.
Product Blog
© Copyright Scott Design Inc.
• Announce products
• Share photos and videos of events
• Write articles
• Local tip: Use a Cruzio blog
Service Blog
© Copyright Scott Design Inc.
• Share expertise in their industy
• Provide links to website and information of interest to their potential clients
• Allow users to subscribe to their blog via e-mail or RSS
© Copyright Scott Design Inc.
Local Search
Help customers !nd you on Google. Create a business listing to be sure
local customers !nd you.
Google Local
© Copyright Scott Design Inc.
• A map-based listing
• Location, website, phone number, coupons, photos, and videos
• Users can provide reviews
© Copyright Scott Design Inc.
Yelp
The fun and easy way to !nd, review, and talk about what’s great – and not so great –
in your area.
Yelp
© Copyright Scott Design Inc.
• Listing with info about you
• Add coupons, photos, and videos
• Users can provide reviews
• Good reviews push you to top of the list
© Copyright Scott Design Inc.
Getting Started
What do I do now?
5 Quick steps to get online • Sign up for LinkedIn, Facebook, Twitter, a Cruzio blog, local
search sites (GetListed.org), and Yelp • Fill out the basic information (you can add more later) • Join groups of peers and/or customers • Listen and get a feel for discussion etiquette • Get social by joining into conversations
© Copyright Scott Design Inc.
Useful Links • LinkedIn.com, Facebook.com, Twitter.com, Cruzio.com,
GetListed.org, Yelp.com • Social Media Quickstart Guide - 6 tools you need
http://tinyurl.com/smquickstart • Getting started with social media
http://tinyurl.com/smgetstart • 5 Reasons companies should do social media marketing
http://tinyurl.com/smwhy
© Copyright Scott Design Inc.
© Copyright Scott Design Inc.
Thanks!
www.hotdesign.com blog.hotdesign.com
top related