Social media marketing preso museum
Post on 18-Jan-2015
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Revolving World of Social Media
@KristinEDziadulInbound Marketing AnalystBackupify
WNEC Marketing Communications/Advertising
Online personal brand
Blogger
Marketing Analyst at Backupify
Who is Kristin Dziadul?
“ Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” - Wikipedia
What is Social Media?
Brand Monitoring Customer Service Industry news Message Broadcast
Twitter –Join the Conversation!
Understand target demographics Connect events from FB to Eventbrite Reward Fans Post/share blogs Customize tabs
Facebook Fan Page
Brand experience Awareness Relationship building Sharing information Feedback
Why Social Media
Demographics Feedback Virality of content Cost benefit Analytics
Benefits of Social Media Marketing
Boston Police Department Old Spice Comcast Cares
Example Social Media Campaigns
Effective as of December 1, 2010
Abuse of social media – over promotions◦ Unlawful paying of influential people
Need to disclose brand affiliations and avoid false or misleading statements
Exercise precaustions to prevent misleading claims
Beware of FTC Regulations
Breach of security eDiscovery Negative publicity Embarassment Ethical ramifications
Liability and Risk
Where to Start?
Create a blog
LinkedIn ◦ Static site to set and forget
Find 3 blogs to read every day
Three Takeaways
top related