Social Media Marketing in the wine industry
Post on 16-Apr-2017
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Don’t Judge a Wine by its Cover
Using New Media In Traditional Market
Michal Gevamichal@michalgeva.com+972.523.530.507
Traditional Power Groups
• Strong Distributors (19th century)
• Ranking Systems - vineyards/chateaux (19th – 20th century)
• Opinion Leaders -Robert parker, Wine spectator (late 20th)
Robert Parker - Wine Critic
Wine Spectator – Magazine
Anyone can be an opinion leader
Wine Social Network
Stormhoek Winery South Africa
“Wine is a social lubricant”
gapingvoid : Hugh MacLeod
Broad Customer Connection
Social Network Marketing
• A new and different story that the supermarket buyers and the importers wanted to hear.
• Telling the story made the sales process easier. With easier sales, the curve was raised.
Using
Bonny Doon Vineyard
Randall Graham
Wacky Labels
The Flying Saucer
Screwcaps vs Cork
http://www.youtube.com/watch?v=RSlmjxQkJRE
Randall Graham
Château Smith Haut Lafitte
Bordeaux wine, Pessac-Léognan appellation
Traditional marketing beats Tradition
VinexpoVinexpo
Bottom-up buzzPower Groups influencers
Web 2.0 influencers
Social marketing for social lubricant
Hilarious humor creates buzz
Traditional marketing beats Tradition
www.gapingvoid.com - Hugh MacLeod
Hugh MacLeod
Thank You
Michal Geva
michal@michalgeva.com
Does social media fits every winery?
Will Robet Parker be out of business?
Will distributors take advantage of social media?
How successful can wine social network be?
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