Transcript
SOCIAL MEDIA Its about the conversation
Internet-based applications that build on the foundations of Web2.0, which
allows the creation and exchange of user-generated content
COMMUNICATION
Blogs
Microblogging
Location based networks
Social networking
Events
Aggregation services
Advocacy and fundraising
COLLABORATION
Wikis
Social Tagging
Social news
Social navigation
Content Management
Document mgmt. tools
Collaboration
MULTIMEDIA
Photography and Art sharing
Video sharing
Livecasting
Music and audio sharing
Presentation sharing
OTHERS
Review and opinions
Product reviews
Business reviews
Community Q&A
Entertainment
Media and Entertainment platforms
Virtual worlds
Game sharing
Brand monitoring
Social Media Measurement
INTERESTING STATS
Facebook and Twitter emerging as platforms
Facebook has almost 600m users
30% users come from 35+ demographics
70% of the Facebook user base outside USA
750 m photos were uploaded on Facebook on the new years weekend
Facebook credits are now sold over the counter (Walmart, Tesco)
Gaming is huge
Call of Duty: Black Ops – 5.6m copies ($360m) in first 24 hours
CityVille – largest game on Facebook just one month after launch
INTERESTING STATS
175 million registered users
100 million tweets daily.
About 30% get created from mobile devices.
Twitter.com registers 210 million uniques per month and
115 million page views per day.
There are 370,000 new signups daily.
INTERESTING STATS
YouTube streamed more than 700 billion videos in 2010
25 hours of content of was uploaded every minute in 2010
BitTorrent -100m users, 20m daily users and 400,000 daily
downloads
Fiat Mio – Worlds first crowd-sourced car (17,000
contributions)
LinkedIn – 90 million users
Going to be first Social Media IPO…erm..after Xing that is!
ISSUES AND CRITICISM
Balancing personal and professional profiles
Managing the amount of information
Social media as digital Darwinism - the survival of
the loudest and most opinionated
Networks that grow too big and become a
monopoly as this tends to limit innovation
REFERENCES
http://www.scientificamerican.com/article.cfm?id=long-live-the-web
http://mashable.com/2010/05/13/facebook-facts-infographic/
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
http://www.onlineschools.org/blog/history-of-social-networking/
http://wearesocial.net/blog/2011/01/generation-media-4/
Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social
Media". Business Horizons 53(1): 59–68
Keen, Andrew. The Cult of the Amateur. Random House. p. 15
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