Social Media Jungle Boston - Matthew Mamet

Using online video to strengthen your relationship with your online community

Matthew MametDirector of Product MarketingPermissionTV

How many contribute to the online discussion at least once a week?

How many use video as part of that discussion, at least once a week?

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Social Media is noisy & interruptive

Start using online video today, to create a deeper level of engagement with your online

community.

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Video is a storytelling medium.

If a picture is worth a thousand words, what's 24 frames per second worth?

“86% of us deliberately use Internet video to alter their moods.”

People seek videos which projected the emotional state the wish to achieve .

Emotion, Engagement and Internet Video , Dec. 2008 Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Be yourself – Authentic

Be relevant – Engaging

Be listening – Adapt

Be courageous – Ready to fail

Be realistic – No Silver Bullets

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Spectrum of Video Experiences

Greater Integration

Mo

re C

om

ple

x U

se

r E

xpe

rien

ce

Increased Cost & Delivery Time

Low

Medium

High

HTML Playlist

Companion Ads

Custom Embed

Custom Navigation

Custom Design

Voting & Polling

Commerce, Favs, ++User Gen

Standard Player

Nav + RE System

Ad Severs, Search, ++

Assessing a Video Application

Presentation• hierarchical navigation• catalog browsing• search• configurable displays

Interactivity• sub-titles/commentary• clickable graphics• hotspotting/moving graphics• polls/forms• voting sessions• viewer notes

1. What is the complexity of the User Experience?

Data/Information• amount of custom data• relationships between custom data• update frequency

3rd Party Integration• ad servers• content management systems• commerce systems• reporting• social network• search service• syndication control

2. How much Integration is required?

Video Tools for Personal Brand Building

• YouTube

• Blip.fm

• Ustream.TV

• Justin.TV

• TubeMogul

• VidMetrix

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Video Tools for Professional Brands

• PermissionTV

• BrightCove

• Ooyala

• FeedRoom

• ThePlatform

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Video 2.0 – Interactive Video

Take control of the video's timeline• Commentary• Graphic Overlays• Hotspots• Video Linking

HotSpots Graphics Overlays

Commentary

Video 2.0 – Interactive Video

Collect Data with Interactive Polling

Customize the Video Story based on User Input

Sources of Inspiration

• Gary V

• Bigelow Tea

• Gilmour Gang

• Hubspot TV

• PermissionTV Live

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Final Thought – Start NOW

The only thing preventing you from starting is YOU.

Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet

Need More?

Matthew Mamet

mmamet@permissiontv.com

http://www.permissiontv.com

http://www.permissiontv.com/blog

http://www.permissiontv.com/live