Social Media: It's not all about you

An Introduction to Social Media:It’s not all about you.

COMM309Abby (Stollar) Ecker

October 2012

But, for a second, it’s about me…

Feel free to “get social” with me! (Live tweeting encouraged.)

@abbynicole1204

www.pinterest.com/abbynicole1204

www.linkedin.com/in/abbystollar

“PR and Political Communication Commentary” www.abbystollar.com

“Levels: A Journey through Food & Fitness”www.levelupfood.wordpress.com

Lesson objectives:- To define social media - To use social media in a professional setting- To develop your social media brand

Tweet your questions or thoughts to @abbynicole1204

What is social media?

“Monologue has given way to dialogue.” – Social Media Manifesto, June 2007

“Digital word of mouth.” – Get a social media boost

“Social Media is the democratization of information, transforming people from

content readers into publishers. It is the shift from a broadcast mechanism, one-to-many,

to a many-to-many model, rooted in conversations between authors, people, and

peers.” – Brian Solis

@briansolis

@equalman

How do you chose?

It’s not about (insert your name here); it’s about your audience.

@TheAntiMedia

Brand or organizational social media:

@briansolis

What is the first step of social media?

Listening!“It’s not something that you apply once at the

beginning of an engagement. It is something we do throughout the process ad infinitum.” –

Chuck Hemann

@D_and_E

New channel, same rules(Kind of.)

- Ask two questions…- Who are you communicating with?- Why are you communicating?

- Develop goals & measureable objectives.- Differentiate goals for various networks.

Strategic Social Media

@ATIPT

- Pre-planning - Understanding the core Pinterest audience- Understanding our ATI brand (education)

- Strategic plan development- Flexibility/adaptability

Case Study: ATI’s Pinterest Page

Case Study: ATI’s Pinterest Page

Evaluation & Measurement

- Social media ROI - Ask…

- What are you trying to accomplish?- How can this be measured?

Best Practices(Brand Social Media)

1. Be human. Have a personality. 2. Two things play well on social media: humor & charity.

(So do gratefulness and playfulness.) 3. Ask questions. 4. Use visuals. Photos get the most engagement, followed

by video. 5. Ask yourself this question before hitting send: Would I

engage with this?

Best Practices: Brands

@Zappos @DunkinDonuts

@tjmaxx

@Starbucks

@JetBlue

@Chobani

Developing your social media brand(Now it is about you.)

Learning Social Media

- Be realistic.- Be proactive.- Be flexible.

Personal branding:

• Treat it like your 8 ½ x 11 resume – it matters more.• Claim your profile address.• Ex. www.linkedin.com/in/abbystollar VS.

www.linkedin.com/in/3285876324781267864• Get at least two to three recommendations. • Utilize student-friendly features to highlight your

accomplishments. • Challenge yourself to make connections (use Linkedin

groups).

Books

Websites