Social Media Intermediate 2.0

Social Media Intermediate 2.0

a brown bag presentation

NPower Northwest

• Vision – A thriving community with high performing

nonprofits.

• Mission– To strengthen the nonprofit sector by catalyzing

innovation and driving adoption of technology solutions.

Poll

• Primary Role representing here today• Why are you interested in topic?

Road Map

Social Media• Some numbers and a brief overview• Choosing a focusGet a RoutineQ & A

Social Media: Some numbers

2012 Nonprofit Social Networking Report

% of Nonprofits using Facebook, Twitter, LinkedIn and Myspace

Download the full report

Facebook and Twitter Frequency of Use

Source: Pew Research Center

% of users who use the site at least once a day 52%

% of users who use the site at least once a week 84%

% of users who use the site at least once a day

% of users who use the site at least once a week 48%

33%

Social Media: A brief overview

Expectations Management

“Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” Denise Waitly

Photo by KayVee.INC

Re-Define Success

It's about the Quality, not the Quantity

100 fans who aren't engaged

10 fans who take action

Vs

Build Relationships

Remember “Social” comes before “Media” for a reason• Don’t connect only when you need

something• Be deliberate about creating relationships• Respond when others reach out

Social Media Reflects Mission

Offline goals should =

Online goals

Social Media: Choosing a Focus

Possible Focuses

• Storytelling• Information Hub• Community Building

All 3 are important parts of a complete social media strategy, figure out your percentage

Storytelling Nonprofit Case Study

• Personalized• Strong focus on

creating good content (pictures, blog posts, videos, etc)

• Day-in-the-life

Other Orgs to Watch:• Operation Homefront• Big Cat Rescue

Information Nonprofit Hub Case Studies

Other Orgs to Watch:• GLAAD• Grist

• Trusted source for info about specific topics

• Connected to similar orgs

Community Building Case Study

Watch the full video here

Other Orgs to Watch:• 350.org• Goodwill Industries

• Emphasis on call to action

• Focused on building relationships with individuals

Get a Routine

Get A Routine

Image Credit: justjared.buzznet.com

Get A Routine | Listen (RSS)

Get A Routine | Engage Yourself

If you want people to join your community you should be active in theirs as well

Get A Routine | Listen (Alerts)

Google searches and send you emails when it finds what you need

Get A Routine | Schedule

• Multiple Platforms

• Monitor key terms

• Schedule Posts

• Analytics

Get A Routine | Schedule

Get ready now…goes out later.

Get A Routine | Editorial Calendar

Get A Routine | Editorial Calendar

Promote

Follow-Up

Event

Get A Routine | Create a Policy

The YMCA of Metro Chicago created this chart to help staff know how to respond to comments on social media channels. [link]

Get A Routine | Monitor Community

Questions

Take Aways

• Goals keep you focused on the mission

• Choose a focus for your social media efforts

• Tools are key to being efficient

• Ever-evolving process

Goals

Strategy

Tactic

Tools

Analysis

Thank You

Abby NafzigerAmeriCorps VISTA at NPower Northwest

abbyn@npowernw.orgTwitter: @abbynaf

NPower NorthwestWebsite: www.npowernw.org

Facebook: www.facebook.com/npowernwTwitter: @npowernw