Social Media in Media - Society for News Design

Social media in media

November 2010

Rock your audience.

Who is this guy?

New media is media

Online = offline Blurring of media types

Our approach:Constant trial and errorNo experts, just better observers

Tired of talking about competition?

Time starvation All forms of media What’s your specialty? Personalities & the power of your brand

Devices, Devices.

Proliferation of mobile At the point of action Tablets and more consumption

Journalists & social media

You're in charge of:- Covering the story

What’s optional today:- Starting the conversation- Reigniting the conversation - Recapping the story

Who me?

You have a public brand Social media policy knowledge Google is your friend

Your social (media) status:

Blogs, LinkedIn, Facebook, YouTube, Flickr & Twitter

Link to your work (published or not) Status updates on projects Work on consistency

photosmessaging

Personality!

Your readers want more:

Twitpics Teaser video from series Follow-up multimedia Tell us your favorite parts Hashtags Give the back story

Your readers want more:

Admit mistakes and correct them Interaction

With fans With colleagues Ask for help & sources

Insider info – what didn’t make the cut?

Questions, Comments, Jokes?

Jason Therrien@jasontherrien

thunder::tech@thundertechchatter.thundertech.comthundertech.com