Transcript
Social Media in City Government
James GarrowPhila Dept of Public Health
background● presented at dozens of conferences in
last three years across the country● specialist in using social media during
emergencies and disasters● director of digital public health● coordinate all social and web media for
the health department
The Value ofSocial Media
more than just cat videos
facebook.com stats
Fully 88 percent of Millennials get news from Facebook regularly...and more than half of them do so daily.
http://www.americanpressinstitute.org/publications/reports/survey-research/millennials-news/
twitter.com stats
instagram.com stats
is there a market for social media? Is there a reason DBHIDS and its partner agencies should participate?
should everyone here be on social media for work?
why is it important that, even if we DON’T use it for work purposes, we understand social media?
Best Practiceswhat are the cool kids doing?
scheduling
monitoring
responding
having fun,where appropriate
multipleaccounts
Social Media Toolswhen all you have is a hammer, everything looks like a nail
scheduling
monitoring
#free
responding
http://www.web-strategist.com/blog/2008/12/31/diagram-how-the-air-force-response-to-blogs/
Social Media Messagesis this thing on?
50% fun, engaging, creative content
30% news, retweets, other people’s content
20% calls to action
how do YOU use your personal social media?
Thank Youabout.com/jgarrow
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